What will 2017 bring for agencies? This year PR is all about deeply understanding client/customer needs and niches. The noise has died down, social media is a mainstay, and developing a depth of expertise and being able to effectively communicate that and to be able to develop new business based on that expertise is critical. Across … Continue reading PR agency focus for 2017
I often receive a variation of this question: What does a PR person do? What is PR? How is PR different from Advertising? Generally, I want to tell the person to google it and figure it out themselves, but, I am after all in PR, so I smile and patiently answer the question in detail. … Continue reading Not So Favorite Question! What is PR anyway?
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business