Maturity in Marketing

hammerI have been dealing with and thinking a lot about mature companies versus immature companies. This is important stuff to know if you are an investor or financial type, but it is also important in marketing. Like a teenager, an immature company leaps before it looks, overestimates its contribution, stumbles over the smallest inconveniences, dreams big but does not support the dreams with research and fact finding, develops poor or lazy habits that will affect them later in their growth and generally needs more hand holding than their overdeveloped egos allow them to accept. Continue reading “Maturity in Marketing”

Social Media and the Decline of Civilization?

To some extent I agree with Stacy Blackman’s article, specifically the points about all the ridiculous forwards and the insipidness of most posts. Even I have posted vague, personal, trivial, and – dare I say it – random items. I like to think that I am showing the person behind the page. But Blackman answers the question perfectly: To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidnesss. That should be easy enough! If not, hire a PR pro.

Why PR Remains the Most Important Marketing Tool

My friend shared an article with me today called “Why PR Remains the Most Important Marketing Tool which was appropriate, since  theauthor and I both work in PR. In reality, I believe that PR is the most important marketing tool available. I find it hard constantly communicating to people (CEOs even) that say, “but what exactly is Public Relations?” Continue reading “Why PR Remains the Most Important Marketing Tool”

Crisis Communications – Remember the 4 R’s

I am reminded almost daily that we live in a world gone amok. Crisis Communication is rarely planed for, but often needed. To move the conversation / focus forward during a crisis, the group must specifically show regret, resolve to fix the situation, implement reforms and offer some form of restitution. No defensiveness, no claims of ignorance.

1.) REGRET: Board members, management or staff do not need to apologize, but the Organization as a whole must REGRET what has happened, (individuals do not have to feel guilty or even responsible). Sample: The Board regrets that the financial situation has deteriorated to this point.

2.) RESOLVE: It must be made clear that the Organization is working to RESOLVE the issue. Sample: The Board has resolved both publicly and privately to work toward solutions to ensure the financial health of the Organization.

3.) REFORM: Without the promise of change, customers, clients, members, investors have nothing to cling to. Sample: The Organization is in the process of evaluating reforms to the current [insert issue here] and will be making reforms to this process by the end of the quarter.

4.) RESTITUTION: Publicly giving back or compensating in some way is something the Organization may want to consider. Sample: The Organization is examining the possibility of requiring reimbursements for items that were entered as expenses, but were found to be personal use.