PR agency focus for 2017

What will 2017 bring for agencies? This year PR is all about deeply understanding client/customer needs and niches. The noise has died down, social media is a mainstay, and developing a depth of expertise and being able to effectively communicate that and to be able to develop new business based on that expertise is critical. Across … Continue reading PR agency focus for 2017

Best Social Media Tips for Business

People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business