Are email newsletters still effective?

Yes, email newsletters still have a place in a company’s marketing portfolio. With all the ways we have to communicate with our clients and customers, sending out regular email newsletters is still a good investment. Clients and customers will self-select their favorite or most convenient methods of communication, so for an organization to rule one out would be foolish, especially one as effective as email.  Continue reading “Are email newsletters still effective?”

The Myth of the PR Rolodex

RolodexI am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the “golden Rolodex.” Continue reading “The Myth of the PR Rolodex”

Maturity in Marketing

hammerI have been dealing with and thinking a lot about mature companies versus immature companies. This is important stuff to know if you are an investor or financial type, but it is also important in marketing. Like a teenager, an immature company leaps before it looks, overestimates its contribution, stumbles over the smallest inconveniences, dreams big but does not support the dreams with research and fact finding, develops poor or lazy habits that will affect them later in their growth and generally needs more hand holding than their overdeveloped egos allow them to accept. Continue reading “Maturity in Marketing”

Six Steps to Creating a PR Plan

Steps to building a PR planIf you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can be to plan properly. Continue reading “Six Steps to Creating a PR Plan”