Conventional wisdom for bloggers is that you have to write often (ideally adhering to a schedule or editorial calendar) in order gain a successful following.
With blogging experts suggesting anywhere from once a day to once per week, the idea is that you have to write, write, write if you want people to read, read, read.
Always being one to push the envelope a bit, I did the unthinkable: I stopped blogging for 12 weeks, opting to spend my summer attending to clients and playing with my kids. My fear was, of course, that I would go from a small following to no following.
My creative work-around (since I couldn’t just stop blogging without some explanation – that would be crazy) was to riff on the old television network system of reruns, which I loved as a kid. Summer meant you could enjoy the best of your favorite show, while you waited for new installments; hence, the PR from A to Z Group PR Best of the Blog Summer Siesta was born.
With a few clicks, I was able to repurpose the top 12 blog posts of the previous few months as scheduled posts to the Z Group PR Facebook Fan Page. Those that subscribe were notified of the Summer Siesta, but new readers received a summer full of PR posts that were all new to them. (I made sure to use the “timeless” posts, so that topics, like client relations, would still be relevant.)
Now, I know all about measurement because I am required to do it for my clients, but frankly, the goal of my blog has not been to grow a massive following. The goal is to noodle with the format, communicate with those that share an interest in PR, find people that can teach me more about my profession, and possibly help those that may benefit from the knowledge I have. I rarely read my blog stats, but I did track them to see how my Summer Siesta affected the numbers. Here’s what I saw:
- In the 12 weeks of reruns (with no new content), I had more visitors than I did in the first 12 weeks of my blog’s existence (with all new content).
- During the slowest month of the Summer Siesta, I had 33% less visits than I did in the busiest month of the blog – which was February. I guess I was inside a lot over the winter.
- Over the course of the 12 weeks of non-blogging, I wrote 6 new blog posts, read 200 articles, 6 business books, and 4 novels. Additionally, I potty-trained a toddler, went to Disneyland, took approximately 17 naps and exercised 50 times.
*NOTE: I have not calculated the benefits of the reduced stress that was enjoyed by not meeting a schedule or the increased knowledge that I was able to absorb by filling my free time with reading.
Blogging gurus may still insist that you post early and often, but Jules’ Rules suggests that taking time off to reflect and refine your blog is equally rewarding. One of my favorite blog consultants, Mack Collier agrees with me to some extent.
“…One of the best blogging lessons I learned early on was to keep my mouth shut if I didn’t have anything compelling to blog about. IMO it’s better to make your readers wait another day or 2 for a good blog post, than to give them a mediocre blog post today.”
Well, you know me…give me a day or 2 and I’ll take 12 weeks!
PR from A to Z Group PR returns today with regular programming – which means whenever I have something to say – refreshed and rejuvenated after a much needed vacation.
Thanks for being here.