public relations is bondingPeople ask me what PR really means for organizations now: Is it social media marketing, influencing communities, creating online content? Yes, it’s all of those, but to me, PR is branding. We have shifted into this new communications model and to be successful we need to focus on creating dialog.

If you are not talking, they are not listening. If you are not branding, they’re not bonding.

Without that relationship clients, customers and stakeholders begin to slip away. We are in a relationship economy. Branding and bonding need to happen.

Luckily that’s what I love to do: help people, organizations and companies have conversations. We talk. You listen. You talk back. We listen some more. My happy work continues.

Brands are like people; they need to communicate, listen and respond. Brands need to have character and to create feelings in others and make people respond. You might do that online via social media or through a town hall meeting, but if you are not having conversations, you’re not branding.

I often have a hard time showing the business side of branding, but then my friend and client Phil Eastman of Leadership Advisors Group shared this branding slideshare presentation. This makes it click for me.

Now, let’s talk about your brand.

~ Jules

9 thoughts on “Branding Is PR

  1. This post really stank.

    Not really. You’re posts are always pretty awesome.

    Succinct and timely, Jules. Great presentation, too. This needs to be required reading for social media “experts” and their ilk.

    The best companies understand the best public relations strategies are an amalgam of all the pieces you’ve listed here. Branding is often misunderstood. It’s really identity management, the development and maintenance of a relationship with an organization’s publics. It’s also collaborative and requires consistent asymmetrical communication. Identity in any realm is a shared experience; the best companies make it a consistently positive one.

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    1. Ha ha. Nice! I still don’t totally understand branding, so I get why companies are confused, but I love what you said: Identity in any realm is a shared experience; the best companies make it a consistently positive one.

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  2. Hey Jules..

    As usual…you hit the nail on the head! Love your branding/relationship analogy – they both need work and constant communication. Many brands tend to forget they can’t rest on their past laurels, they need to continually build on their messaging – and their connection – to their consumers.

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    1. So nice of you to say. Thank you! In conversations I compare branding to marriage vs. speed dating – one takes much more work, commitment and communication. Definitely not able to rest on your past laurels. Can you imagine? Honey, I took you out on a date 3 years ago, my work is done. Thanks for stopping in! ~ Jules

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  3. Hey, awesome blog post here. I couldn’t agree more. My business is currently in its early stages, so it’s great to have a resource of experts (such as yourself) to learn from before taking the wrong avenues. Perhaps you can help us here. Were looking into developement of a free branding app. We need something like this that creates free branding concepts?

    http://mindflashad.com/branding-concept-quiz-design/

    Any thoughts at all will be much appreciated! Thank you!

    -David J. Brown

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  4. I really enjoyed this blog because it puts branding in perspective for me. Many times you hear of these great products that are not very common in the world of brands… You are right, if you’re not talking, no one is listening, and if you’re not branding no one is bonding! I love it.

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