They said I was too small for the job. I was sad. Then I got mad! Too small!?! Have they not heard ‘Big Things Come in Small Packages?’ Apparently, they are not familiar with Yoda or Shirley Temple or Mini-Me. I know, they were not talking about my stature, but rather the lack of big numbers and lots of dotted lines on the org chart.

Anthony Tjan, CEO, Managing Partner and Founder of the venture capital firm Cue Ball says:

“… Sometimes big businesses need to look more carefully at what the little guy is doing. I believe that a small business is likely to deliver better customer service than a large company because of its innate common sense and understanding of the power of empathy.”

I agree and further, here are 7 reasons I think the small and mighty have a chance of saving the day.

  1. Thinking of solutions does not require a bulked-up team. A small organization can strategize and add team members when it is time to implement.
  2. Small companies can adapt to change and make adjustments quickly.
  3. Often, smaller organizations are in touch at all levels so nothing gets lost in middle management.
  4. Small companies can on-board employees quickly when needed.
  5. Teamwork is the name of the game and team members in a small business will know all the key plays, like how to support clients.
  6. Small businesses are not sagging under the burden of huge overheads and often have the luxury of being selective about clients. At Z Group PR we choose projects on merit, not because we need to meet expenses.
  7. There is less financial risk simply because smaller companies tend to carry smaller financial obligations.

Harris Kupperman, who writes the Adventures in Capitalism blog noted that in small companies “management teams often have significant equity stakes in the business. Smaller companies are leaders in innovation and can grow rapidly from small bases of revenue and profits. The combination can lead to spectacular upside.” If small companies make good investments, then surely they make good partners. And, as Mr. Kupperman notes,

“It is all about believing in the jockey, not so much the horse.”

Saddle up partner!

2 thoughts on “7 Reasons Small Is The New Just Right

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