To some extent I agree with Stacy Blackman’s article, specifically the points about all the ridiculous forwards and the insipidness of most posts. Even I have posted vague, personal, trivial, and – dare I say it – random items. I like to think that I am showing the person behind the page. But Blackman answers the question perfectly: To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidnesss. That should be easy enough! If not, hire a PR pro.