To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage:
:: Accelerating messages to employees, customers, investors, or the general public.
:: Attracting target audiences, such as customers, investors, media or elected officials.
:: Consulting on government affairs for private organizations and public agencies.
:: Coordinating collateral for trade shows, events or sales marketing.
:: Counseling organizational leaders, executives or Board members.
:: Creating newsletters, email marketing, and online content.
:: Defining and managing the creation of social networks, social media, and blogs.
:: Developing planned programs to serve both the organization and the public interest.
:: Directing conferences, fundraising events, trade shows or workshops.
:: Evaluating and measuring current public relations tactics.
:: Facilitating interviews with media influencers and journalists.
:: Furnishing written marketing and PR pieces.
:: Guiding visitor relations or implementing community relations plans.
:: Improving a person or an organization’s public image.
:: Managing media relations, promotion and publicity.
:: Mentoring and training executives on public speaking and presentations.
:: Organizing publicity events, press conferences, and photo opportunities.
:: Promoting books and other published works.
:: Providing crisis management advice and action plans.
:: Recommending comprehensive strategies to ensure appropriate audiences are reached.
:: Shaping an organization’s functions of communication.
:: Supervising direct communications such as print and e-newsletters.
:: Targeting audiences including the use of surveys.
:: Training teams in customer relations.
:: Working with human resources on employee relations.
:: Writing speeches for constituent groups and professional organizations.