Swyft_V2_Orange-Gray-1024x290Friends & Followers: You heard it here first! This is no trick & I’m excited to share a professional treat: Today I announce my new role as PR Account Director with Swyft.

Previously known as Manzer Communications the Austin-based agency recently rebranded as Swyft. Swyft is a new kind of agency, a full-funnel agency, offering what we like to call “full-stack marketing.” From high-level marketing strategy to high-impact email marketing campaigns, to international media relations, we offer end-to-end marketing and communications integration designed to meet the exact needs of each customer. We are organizationally flat, agile, and staffed with creative senior marketing and communications professionals. Translation? Value for growth-minded tech companies. You can learn all about my new team on our awesome new website (link in profile.)

I have been lucky to know founding partner Dave Manzer for a while (we met when I supported his agency’s PR work around SXSW) and I have admired the Austin-based firm that he has built over the past few years. Recently we started chatting about the growth opportunities for mid-size PR firms and when the partners suggested that I come aboard, I jumped at the chance to be part of the team.

My role, of course, focuses on public relations and my title is PR Account Director. It is wonderful to have a new professional home where my PR experience is valued and my contributions are appreciated. The team is amazingly qualified and I look forward to learning from them while facing the challenges and opportunities that building a growing firm brings.

Officially, I will lead the Denver office while supporting clients across the agency.

Denver has long been a market of great interest for the organization and the team has supported a variety of clients based in Colorado. With my contacts in and understanding of the mountain west, I look forward to helping deepen our presence there and growing with the agency. (Don’t worry local friends, I am still raising my kids in Boise — thank goodness for technology and frequent flyer miles!)

I am also very excited because, through First PR Alliance, Swyft’s organically grown network of partner agencies, the firm provides a seamless level of service that spans continents, time zones, languages, and cultures. As our B2B tech world stretches around the globe, I have the opportunity to work with clients from Austin to Antwerp.

If you have a moment to check out the new website, you will notice that our full-funnel service offerings include: web design, inbound marketing, lead management, video marketing, content creation, and of course, my passion: public relations. You can read all the official news online and please feel free to reach me at julia@growsyft.com.

And for sure you can still find me in all my favorite places online:

After 15 years of successful consulting, I am suspending my freelance work under Z Group PR, but you can reach out to me any time at Swyft and if we can’t help you with your marketing needs, I will find someone who can.

Thanks for your support!

Love,

Jules