On Tuesday, we found the PR people, agencies & companies that are doing us proud.

As the person who spends much of her Twitter time calling out the never-ending stream of PR failures, I began to realize that just highlighting what others do wrong is not helping people to do PR the right way.

Focusing on wins will help to elevate the profession and find strategies and tactics that many of us can emulate.


Frank Strong was nominated as PR winner:

“He spends a lot of time on his weekly posts, talking about tech & tools for PR pros… And he even does his own research for some posts, like his corporate responsibility survey.”

I agree. Frank is an asset to the public relations industry.

In addition to founder and CEO Michelle Litzky, the firm is led by President Josslynne Welch, who is an amazing PR strategist and storyteller; Account Director Kaylie Easton; Director of Strategy Marie Baker. All phenom practitioners.

Jo Detavernier has a stellar work ethic that I can vouch for.

Arik Hansen and Kevin Hunt were mentioned for their long-standing PR podcast; Tressalynne for all the work she pours into students and Bob Gellar as one of the original PR bloggers.

While not super active on Twitter, BluePepperPR is phenomenal. Eshe Glover leads an incredibly talented team. And she’s a fellow at Northwestern University.

PRSA does an excellent job of highlighting/showcasing award-winning PR campaigns which many of us can emulate. The PR trades, such as @PRDaily and @PRNews also do this.

For companies, Lyft was recommended for partnering with Voto Latino to take voters to polls in Dodge City, Kansas after the city’s only polling site was moved outside city limits.

Sanofi US was recommended for the response to mental health & current politics: “While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.