What pieces need to be in place to ensure that your PR efforts will be successful.
This week’s Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry’s failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was “created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations
Can you use the tactic of “newsjacking” and not look like a jackass?
The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.
Let’s remember, just because you can do something doesn’t mean you should.
The communications industry’s continual inability to meet journalists’ needs is a failure not just of individual professionals but of leadership. While proper pitching seems like PR 101, the increasing number of disgruntled journalists hints that this is not a malady of the occasional untrained staffer, fly-by-night agency or rogue freelancer.
Update: Since our first talk, I started to ask more direct questions. This is what I know so far… A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach