Update: Since our first talk, I started to ask more direct questions. This is what I know so far… A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Media Pitching & Press Releases
The take-away for me was that each panelists noted more than once that social media – Twitter and Facebook specifically – was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
This week’s Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry’s failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was “created by … Continue reading PrimeTimePRchat – Media Relations
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same.
When many organizations are flexing their PR muscles with media lists seemingly on steroids, I take a more organic approach, which has yielded great results. Although the golden rule applies (you remember: do unto others…) but there’s more to it.
For the small/local business owner, there are other things that are simply more important than social media.
The care and feeding of the journalists on the media list is of the utmost importance.