The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.
The take-away for me was that each panelists noted more than once that social media – Twitter and Facebook specifically – was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
Right now it is very important to make sure you are communicating clearly, to the appropriate audiences, with the right messages, checking tone, and frequency.
Let’s remember, just because you can do something doesn’t mean you should.
It all comes down to not being boring and telling a story that connects with your target audience.
We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple.
This week’s Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry’s failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was “created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations