H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. … Continue reading HARO Best Practices for Pitching Journalists and Earning Media Coverage
The take-away for me was that each panelists noted more than once that social media – Twitter and Facebook specifically – was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same.
We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple. There are a few pieces of advice that apply to everyone…
This week’s Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry’s failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was “created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations
Update: Since our first talk, I started to ask more direct questions. This is what I know so far… A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach
When many organizations are flexing their PR muscles with media lists seemingly on steroids, I take a more organic approach, which has yielded great results. Although the golden rule applies (you remember: do unto others…) but there’s more to it.
For the small/local business owner, there are other things that are simply more important than social media.