Media Relations – A Prime Time PR Chat About Best Practices in Media Relations

This week’s Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry’s failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was “created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations

The PR Rebellion…

The communications industry’s continual inability to meet journalists’ needs is a failure not just of individual professionals but of leadership. While proper pitching seems like PR 101, the increasing number of disgruntled journalists hints that this is not a malady of the occasional untrained staffer, fly-by-night agency or rogue freelancer.

Press Releases – A Prime Time PR Chat About Improving Media Outreach

Update: Since our first talk, I started to ask more direct questions. This is what I know so far… A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach