The take-away for me was that each panelists noted more than once that social media – Twitter and Facebook specifically – was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same.
When many organizations are flexing their PR muscles with media lists seemingly on steroids, I take a more organic approach, which has yielded great results. Although the golden rule applies (you remember: do unto others…) but there’s more to it.
For the small/local business owner, there are other things that are simply more important than social media.
The care and feeding of the journalists on the media list is of the utmost importance.
I fume over the spam, sales pitches and fake accounts just like everyone else, but I sense a change online. I find myself using my social media sites (Twitter, Facebook & Linkedin) as quick references rather than hang-out spots. Is it me or has social media become less social?
My baby brother has perfect pitch. We found this out when he was about 14 and won a state-wide musical competition for composing a new piano piece without the benefit of ever having piano lessons. He is musically gifted, something I enjoy immensely because I am tone deaf. He wrote a song for my oldest when she … Continue reading Perfect Pitch