It is possible for companies to avoid the all-too-common employee-fueled social media crisis. I watched in horror as another company was skewered into a social media crisis in the wee hours last night and I fumed, mostly at the offending person's behavior, but also at the fact that these types of incidents continue to happen … Continue reading Avoiding the Employee-fueled Social Media Crisis
I spend a great deal of my time chatting with people (clients, peers, anyone who will listen) about the need for businesses of all types and all sizes to use strategic public relations. When I work directly with clients (individuals or brands) we spend a lot of time at the beginning talking about what pieces … Continue reading Pre-PR: What to do Before you Invest in Public Relations
I hope you are well and have avoided getting sick or in any way negatively impacted by Covid-19. I hope you are safely working from home, are able to practice social distancing, and can care for yourself, family, friends, and community. As a small business owner, I am sure you are worried about the economy … Continue reading How to Prepare, Promote & Publicize your Business During a Recession
Like you, I am seeing lots of worrisome (shocking, tragic!) economic news after a rough month and my first thought is to yell from the rooftops or more accurately, from my social media, which I have done repeatedly: Do not shut down your company's marketing communications and public relations as a tactic to attempt to … Continue reading Securing Your Brand During the COVID-19 Crisis
I know. It's hard to get excited about Spring when most of us are social distancing and working from home, but with this extra time you can focus internally and Spring Clean your PR, Content Marketing and Social Media. I offer lots of advice to clients and potential clients on PR, Content Marketing & Social … Continue reading Spring Cleaning Your PR, Content Marketing & Social Media
Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: Video: How CEOs Can Lead the Way Through a Crisis with Molly McPherson Podcast: Ms. InterPReted COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era COVID-19: How to conduct B2B media relations … Continue reading Coronavirus Communications Business and Public Relations Resources
Thank you for being a follower of my PR From A to Z Group PR blog! You are invited to sign up for my PR Party Newsletter Join the PR fun and learn about public relations, creating awareness for yourself or your brand, and business promotion strategies. Sign-Up Here! or visit https://mailchi.mp/zgrouppr/julesprparty In … Continue reading Special Invitation to Sign Up to Join my PR Party Newsletter!