Spring Cleaning Your PR, Content Marketing & Social Media

I know. It's hard to get excited about Spring when most of us are social distancing and working from home, but with this extra time you can focus internally and Spring Clean your PR, Content Marketing and Social Media. I offer lots of advice to clients and potential clients on PR, Content Marketing & Social … Continue reading Spring Cleaning Your PR, Content Marketing & Social Media

Coronavirus Communications Business and Public Relations Resources

Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: Video: How CEOs Can Lead the Way Through a Crisis with Molly McPherson Podcast: Ms. InterPReted COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era Securing Your Brand During the Covid-19 Crisis … Continue reading Coronavirus Communications Business and Public Relations Resources

Special Invitation to Sign Up to Join my PR Party Newsletter!

Thank you for being a follower of my PR From A to Z Group PR blog! You are invited to sign up for my PR Party Newsletter Join the PR fun and learn about public relations, creating awareness for yourself or your brand, and business promotion strategies.   Sign-Up Here! or visit https://mailchi.mp/zgrouppr/julesprparty   In … Continue reading Special Invitation to Sign Up to Join my PR Party Newsletter!

Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic with Molly McPherson

Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic I was honored to join this amazing group of talented #PR professionals led by Molly Baker McPherson | Executive PR Problem Solving and Strategy to share a few best practices regarding hashtag#COVID-19 response. If you are a communicator for an organization, you've likely … Continue reading Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic with Molly McPherson

How CEOs can Lead the way Through Coronavirus Concerns at Work

Co-authored with Jocelyn Brandeis All companies, large and small, need to be prepared at any given time should a crisis happen that affects the company, employees, stakeholders, and community. Coronavirus Experts Share Advice for Informing Your Stakeholders With the COVID-19 coronavirus knocking on the United States’ door, we have to look at how other countries … Continue reading How CEOs can Lead the way Through Coronavirus Concerns at Work

Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?