The characters are different and the names have been changed, but the PR crisis seems to be the mainstay of mainstream media these days. 2017 had a banner year, including one of my favorites, Dear Cosmopolitan magazine: ‘Cancer is not a diet plan’ - where I chimed in online with my perspective: Nice. The cancer diet … Continue reading Another day, another PR crisis
I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.
The reality is that even savvy business professionals and experienced marketers rarely have the ability to manage their company, develop their brand, and plan for the future – all without their rose colored glasses. You need expert assistance and someone you can rely on for sound advice, feedback, and direction. I know this all seems like a lot of work for something that might not happen, but if you find yourself in a crisis, you will be so glad that you have prepared.
To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage: :: Accelerating messages to employees, customers, investors, or the general public. :: Attracting target audiences, such as customers, investors, media or elected officials. :: Consulting on government affairs for … Continue reading What is PR?
My consulting firm, Z Group PR, provides agency-style public relations at a micro level for to entrepreneurs, small businesses, non-profits, and start-ups - all with a focus on building cultures of communication. Working at the executive level, Z Group PR brings all departments and functions together to establish a solid marketing foundation. Unlike the typical … Continue reading Grow Using the ZGPR Approach
The PR Method is a simple system that I developed for entrepreneurs and small business owners to ensure they are getting the most from their PR and media efforts. In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many solo-preneurs. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications style and employ easy, proven PR tactics that you can incorporate into your everyday activities to help grow awareness.
I have a not-so-secret formula to help you get started. This has worked for me and for my clients. It seems daunting at first, but if you do not put in a significant amount of time, you will not see any benefits. THE PR FORMULA: 90/60/30 FOR 30/60/90 For the first 30 days, you need … Continue reading The PR Method: PR Formula