Backflips of old…

ASOS hilariously blurts out that they made a mistake and it just makes us laugh and like them more.

Kroger’s limits to food waste are admirable and are quite a contrast to Subway’s PRfail, below.

Kroger has an audacious plan to limit food waste and it turns out it’s also boosting staff pride. The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning. [From Robby Brumberg at PR Daily]

Popeye’s PR win is still winning this week!

Marriott Hotels says it will decline requests to use their hotels for ICE raids and related detentions of asylum seekers. There’s no winning the political public relations game. Brands just have to stay true to stated values and ride the wave, as we can expect half of their customers to agree with their decisions, while the other half calls foul.

Country Time offers to pay fines for kids operating unlicensed lemonade stands. Cities were pretty quiet about this because no Mayor wants to be in the news for handing out citations to sweet, innocent, hard-working kiddos.

Nike faced backlash with #WalkAwayfromNike trending on Twitter, but if you follow the money, it’s a public relations and shareholder win. Nike is the leader in winning the political public relations game because they consistently stay true to stated values and know that their shareholders, employees, and customer agree — despite those outsiders who call foul.

Disney’s announcement of a black lead actress in the new live-action version of the Little Mermaid caused quite a splash. Racism is alive and well in America and a totally fictional character who lives underwater and isn’t even human can stir the hearts and minds of citizens.

They are the champions. Again. Women’s Soccer heated up debates on both sides, but blew the roof off their low profile with Megan Rapinoe’s vocal stance and rise to celebrity outside of the sports world. People who have never even watched a soccer match checked in and rating and social discussions were off the charts.

Airbnb has been very clear on their no discrimination stance, banning those that use the service for discriminatory activities. Their policy is very clear, but it does not stop the complaining from those who are affected. Again, this company knows its core audience very well.

Bank of America (usually on the bellyflop list) made good on a promise to review its business for ethics violations and to support the best interests of their customers. Take a cue from Nike’s approach, a company can weather a social media storm if it’s employees, shareholders, and core customers share the same vision.

Cats always win on social media. Even in Pakistan.

Dr Kate Fitch@fitch_kate

govt officials in Pakistan forget to turn off cat filter during Facebook Live press conference 🐱 

Government officials in Pakistan forget to turn off cat filter during Facebook Live press conference

Provincial Information Minister Yousuf Shaukat Zai, from Khyber Pakhtunkhwa province in north-west Pakistan, and member of the ruling party PTI (Pakistan Tehreek-e-Insaf) was talking to local…


PR people are still sending random stuff to Journalists:


Apparently, RedBox is still trying to get media coverage?


It’s a UK thing, but it’s obviously bad because it blew up Twitter:



After #PRfail road bumps, Forever 21 has gone the way of Victoria’s Secret: Holding on to outdated body stereotypes, being too exclusive, and focusing on trends that clients grow out of quickly. They were fun, but sadly, everyone has to grow up sometimes & new teens are just too smart.

Honestly, most of the PR fails online come from public relations professionals and agencies. It is amazing that journalists are still so kind and do not mention companies by name.


#JimmyJohns has a beast of an issue…


@DoorDash might, we’re not sure, still be taking employees tips…


DoorDash is still pocketing workers’ tips, almost a month after it promised to stop | It’s been almost a month since the delivery company promised workers it would offer details about its new tipping policy “in the coming days.” ~ By 



Public Relations pros are constantly doing bellyflops with their poor pitching practices, as evidenced on Twitters #PRfail hashtage. Seems like I am shouting to the wind and there is not much to be done about it. Journalists complain, but do not really feel that it is worth the time to do anythign about it. In my teeny, tiny poll, only 36% of the professionals thought that responding to the sender of an off pitch was worth the time.


Vans for the announced immigration ICE raids will be provided by The ominous car rental companies slogan makes sense now, Emily Claire Goldman.

Adidas had a fun social engagement activity planned until swasticas were involved and their social media debacle produced racist and anti-Semitic tweets. You know what they say about the best-laid plans. Sadly, companies will have to learn the hard way that they must take control of their brand through every process, otherwise, risk being hijacked.

Boeing’s $100 million pledge for 737 MAX crash victims sparks criticism and questions.

Wayfair attempted to soothe employees with a donation to the Red Cross, but it all seemed to backfire as staffers walked out to protest the selling products to ICE. The  hashtag and account had 20,000+ followers within a few hours and the social media hubbub is ongoing.

Nike pulls ‘Betsy Ross flag’ sneakers apparently after Colin Kaepernick gets offended, prompting the  hashtag. See above to review the financial gains made by the company immediately after, likely nullifying this boycott’s impact.

Kraft’s  campaign was met with resistance because, while we can all be jerks online, do not even suggest that we lie to our kids.



Sometimes parenting means bending the truth. That’s why we made limited edition Kraft Salad “Frosting,” the easy way to get your kids to eat their greens.

Tweet your best parent lie using for a chance to win your own Salad “Frosting.” Details in bio.

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Kim Kardashian is facing backlash for her new shapewear line formerly known as Kimono Body, with many people saying the brand name disrespects the Japanese kimono. She said she would not change the name and that it is not culturally offensive, then announced that she’ll change the name.

Starbucks is just always in the wrong place at the wrong time. Even in their own stores.

Image result for Arizona Governor Doug Ducey says, after Nike’s

Arizona’s Governor was not walking the walk on his Nike decision. First, Doug Ducey slammed Nike for canceling the release of a shoe featuring an early design of the American flag, saying it had “bowed to the current onslaught of political correctness and historical revisionism.” Then Darren Rovell and others on Twitter pointed out that he after very publicly pulled incentives for the company to have a plant there, two days later, he shows up to 4th of July party with Nikes on his feet! (Photo from @CoconinoDems). Then, doing exactly what he criticized (bowing to public pressure) he welcomed Nike back into the state with open arms.