Backflips of old…

Marriott Hotels says it will decline requests to use their hotels for ICE raids and related detentions of asylum seekers. There’s no winning the political public relations game. Brands just have to stay true to stated values and ride the wave, as we can expect half of their customers to agree with their decisions, while the other half calls foul.

Country Time offers to pay fines for kids operating unlicensed lemonade stands. Cities were pretty quiet about this because no Mayor wants to be in the news for handing out citations to sweet, innocent, hard-working kiddos.

Nike faced backlash with #WalkAwayfromNike trending on Twitter, but if you follow the money, it’s a public relations and shareholder win. Nike is the leader in winning the political public relations game because they consistently stay true to stated values and know that their shareholders, employees, and customer agree — despite those outsiders who call foul.

Disney’s announcement of a black lead actress in the new live-action version of the Little Mermaid caused quite a splash. Racism is alive and well in America and a totally fictional character who lives underwater and isn’t even human can stir the hearts and minds of citizens.

They are the champions. Again. Women’s Soccer heated up debates on both sides, but blew the roof off their low profile with Megan Rapinoe’s vocal stance and rise to celebrity outside of the sports world. People who have never even watched a soccer match checked in and rating and social discussions were off the charts.

Airbnb has been very clear on their no discrimination stance, banning those that use the service for discriminatory activities. Their policy is very clear, but it does not stop the complaining from those who are affected. Again, this company knows its core audience very well.

Bank of America (usually on the bellyflop list) made good on a promise to review its business for ethics violations and to support the best interests of their customers. Take a cue from Nike’s approach, a company can weather a social media storm if it’s employees, shareholders, and core customers share the same vision.

Cats always win on social media. Even in Pakistan.

Dr Kate Fitch@fitch_kate

govt officials in Pakistan forget to turn off cat filter during Facebook Live press conference 🐱 

Government officials in Pakistan forget to turn off cat filter during Facebook Live press conference

Provincial Information Minister Yousuf Shaukat Zai, from Khyber Pakhtunkhwa province in north-west Pakistan, and member of the ruling party PTI (Pakistan Tehreek-e-Insaf) was talking to local…

Bellyflops of old…

Vans for the announced immigration ICE raids will be provided by The ominous car rental companies slogan makes sense now, Emily Claire Goldman.

Adidas had a fun social engagement activity planned until swasticas were involved and their social media debacle produced racist and anti-Semitic tweets. You know what they say about the best-laid plans. Sadly, companies will have to learn the hard way that they must take control of their brand through every process, otherwise, risk being hijacked.

Boeing’s $100 million pledge for 737 MAX crash victims sparks criticism and questions.

Wayfair attempted to soothe employees with a donation to the Red Cross, but it all seemed to backfire as staffers walked out to protest the selling products to ICE. The  hashtag and account had 20,000+ followers within a few hours and the social media hubbub is ongoing.

Nike pulls ‘Betsy Ross flag’ sneakers apparently after Colin Kaepernick gets offended, prompting the  hashtag. See above to review the financial gains made by the company immediately after, likely nullifying this boycott’s impact.

Kraft’s  campaign was met with resistance because, while we can all be jerks online, do not even suggest that we lie to our kids.



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Kim Kardashian is facing backlash for her new shapewear line formerly known as Kimono Body, with many people saying the brand name disrespects the Japanese kimono. She said she would not change the name and that it is not culturally offensive, then announced that she’ll change the name.

Starbucks is just always in the wrong place at the wrong time. Even in their own stores.

Image result for Arizona Governor Doug Ducey says, after Nike’s

Arizona’s Governor was not walking the walk on his Nike decision. First, Doug Ducey slammed Nike for canceling the release of a shoe featuring an early design of the American flag, saying it had “bowed to the current onslaught of political correctness and historical revisionism.” Then Darren Rovell and others on Twitter pointed out that he after very publicly pulled incentives for the company to have a plant there, two days later, he shows up to 4th of July party with Nikes on his feet! (Photo from @CoconinoDems). Then, doing exactly what he criticized (bowing to public pressure) he welcomed Nike back into the state with open arms.