If you follow these six steps and your PR pro passes, I cannot guarantee that all your PR dreams will come true, but they should get the job done on time, on budget, and with some results.
When many organizations are flexing their PR muscles with media lists seemingly on steroids, I take a more organic approach, which has yielded great results. Although the golden rule applies (you remember: do unto others…) but there’s more to it.
The reality is that at some point, 99.9% of businesses have to put some money where their mouth is and pay for decent marketing. “If you build it they will come” is a movie line, not a marketing strategy.
Half the money I spend on advertising is wasted. The trouble is, I don’t know which half. In public relations, you need to Measure Consistently to See Results.
This is a representation of a message I received recently from a person I have never met and am not connected with in any way. This has not be edited and the typos and blanks were there. Hi.I\'m just following suggestions here so please bare with me. Thank You ahead of time. Sorry for the mass … Continue reading Social Media Messaging Madness
The care and feeding of the journalists on the media list is of the utmost importance.
My daughter arrived home a few days ago with a bright poster that read: Mistakes are proof that you are trying. We talked about it and I agreed whole-heartily that we have to always try in life, regardless of the perceived outcome. We chatted about her learning to ride a bike and how she always seemed … Continue reading Do We Have Room for Mistakes?