Can you use the tactic of “newsjacking” and not look like a jackass?
How to use HARO to get Media Coverage
Let’s remember, just because you can do something doesn’t mean you should.
15 Best Practices for Pitching Journalists and Earning Media Coverage
The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.
Why The Myth of the PR Rolodex Remains
Pitching media is based on relationships, but those relationships are built on PR people providing relevant information, at the right time, to the right journalist.
