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Category: Media Relations

March 1, 2020January 10, 2021 JJ Media Relations

Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Can you use the tactic of “newsjacking” and not look like a jackass?

February 21, 2020January 10, 2021 JJ Media Relations

How to use HARO to get Media Coverage

Let’s remember, just because you can do something doesn’t mean you should.

January 31, 2020January 10, 2021 JJ Media Relations

15 Best Practices for Pitching Journalists and Earning Media Coverage

The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.

April 1, 2016January 10, 2021 JJ Media Relations

Why The Myth of the PR Rolodex Remains

Pitching media is based on relationships, but those relationships are built on PR people providing relevant information, at the right time, to the right journalist.

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Blog: PR From A to ZGPR

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Top Z Group PR Reads

  • Racial Anxiety, Allyship & Action on MLK Day
  • PR is NOT Social Media
  • How to use HARO to get Media Coverage
  • 15 Best Practices for Pitching Journalists and Earning Media Coverage

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