All companies, but especially small and medium-sized businesses (SMBs) need to start thinking of the PR implications of coronavirus (officially known as #COVIDー19) and any potential business impacts, risks or crisis scenarios. Coronavirus Experts Share Advice for Informing Your Stakeholders Questions your team might want to consider now as we prepare for an increase in … Continue reading Could the Coronavirus Impact Your Business?
After a hectic day on social media it's become clear that I need to share my Jules Rules for using LinkedIn because it is time for us to collectively update our skills. I have often provided my best advice on how to use social media, especially LinkedIn, which is based on over ten years of … Continue reading Jules Rules for Using LinkedIn
If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage
In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization. For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies
Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection
B2B companies have a huge opportunity right now to deploy social media strategies that will move the needle – but with everyone doing it, how do you stand out in such a noisy marketplace? It all comes down to not being boring and telling a story that connects with your target audience. How to know … Continue reading 11 Top B2B Social Media Tips