Tuesday's PrimeTimePRchat was exciting because it was the first time that we were able to benefit from having a guest moderator. Mary Beth West, APR, Fellow PRSA is an inspiration and force within the public relations profession. She openly and frankly speaks about the dark side of PR -- the ongoing ethical questions that we face and … Continue reading PrimeTimePRchat Ethics in Public Relations
I relentless observe my chosen profession with as much or more curiosity than I had in the beginning, oh so many years ago, and while it can all seem a bit like navel-gazing, I learn so much from what others do or do not do around public relations, social media, and corporate communications. I am … Continue reading PR Backflips & Bellyflops
Today's topic was my biggest pet peeve and the area of public relations that I am most concerned about: Media Pitching & Press Releases. People like to say that the press release is dead, and while I don't agree with that, I do feel like most press releases should be killed before they're even typed. … Continue reading PrimeTimePRchat – Media Pitching & Press Releases
I was shocked when I posted a LinkedIn Expert article where I was listed as the top expert comment (yay me!) on the Wayfair social media crisis and about half of the posted responses were horrible political comments that had nothing to do with the topic at hand (oh, never mind). (Note: Those comments were … Continue reading PrimeTimePRchat – Ethics & Conscience in PR 7.2.19
Today's chat was exciting! As with any new project or event, there's always that moment of panic when you think no one is going to show up. My goal was to set the tone and to provide a comfortable spot for experienced professionals to discuss important issues facing our industry. The small but mighty group … Continue reading PrimeTimePRchat – Introductions & Definitions 6.26.19
People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading 360° Engagement Approach
Last week, marketing automation provider, Hubspot, experienced an issue with one of their critical infrastructure systems that supports many parts of the platform, apparently right after announcing upgrades to its enterprise suite. HubSpot, for those not aware, is widely credited for inventing and popularizing Inbound Marketing and creating the first scalable marketing automation platform dedicated … Continue reading Why HubSpot’s Crisis Communications Was Spot On [Swyft]
