I love Starbucks. I always have. I remember my first cup in downtown Portland decades ago. I have been loyal ever since and it has been my happy place for a long time. No matter where I am, there is a Starbucks and it will feel like home. I almost always order a drink, but … Continue reading Starbucks Reminds Corporate America to Create Cultures of Communications
Top 99 Suggestions from Top Influencers on how to be an Influencer
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.
Another day, another PR crisis
The characters are different and the names have been changed, but the PR crisis seems to be the mainstay of mainstream media these days. 2017 had a banner year, including one of my favorites, Dear Cosmopolitan magazine: ‘Cancer is not a diet plan’ - where I chimed in online with my perspective: Nice. The cancer diet … Continue reading Another day, another PR crisis
PR for Professional Services
I have a lot of personal business contacts and as a PR professional, I am always pleased when someone I care about reaches out to me for PR advice. One such conversation was with an amazing financial advisor that I know who is truly loved and respected by his clients. His reputation and work are … Continue reading PR for Professional Services
A Shower of PR Disasters
The reality is that even savvy business professionals and experienced marketers rarely have the ability to manage their company, develop their brand, and plan for the future – all without their rose colored glasses. You need expert assistance and someone you can rely on for sound advice, feedback, and direction. I know this all seems like a lot of work for something that might not happen, but if you find yourself in a crisis, you will be so glad that you have prepared.
What is PR?
To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage: :: Accelerating messages to employees, customers, investors, or the general public. :: Attracting target audiences, such as customers, investors, media or elected officials. :: Consulting on government affairs for … Continue reading What is PR?
Grow Using the ZGPR Approach
My consulting firm, Z Group PR, provides agency-style public relations at a micro level for to entrepreneurs, small businesses, non-profits, and start-ups - all with a focus on building cultures of communication. Working at the executive level, Z Group PR brings all departments and functions together to establish a solid marketing foundation. Unlike the typical … Continue reading Grow Using the ZGPR Approach
