People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. I founded … Continue reading 360° Engagement Approach
Why HubSpot’s Crisis Communications Was Spot On [Swyft]
Last week, marketing automation provider, Hubspot, experienced an issue with one of their critical infrastructure systems that supports many parts of the platform, apparently right after announcing upgrades to its enterprise suite. HubSpot, for those not aware, is widely credited for inventing and popularizing Inbound Marketing and creating the first scalable marketing automation platform dedicated … Continue reading Why HubSpot’s Crisis Communications Was Spot On [Swyft]
Public Relations in the era of #MeToo and #TimesUp
Is it unreasonable for me to want to start a #MeToo #PR training to help people respond when they have accused someone or been accused of sexual harassment? Or, as more related to my profession, training for leaders who have to manage through a harassment #crisis? Even if not accused, or involved in an … Continue reading Public Relations in the era of #MeToo and #TimesUp
What we Learned About PR from Colin Kaepernick and Nike
One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that the blog takes major corporate issues and strategies and then filters them down to be useful for the entrepreneur or small business owner. … Continue reading What we Learned About PR from Colin Kaepernick and Nike
How to Avoid a Social Media Crisis
PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like the four daily food groups, but for communications professionals. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media Crisis
Starbucks Reminds Corporate America to Create Cultures of Communications
I love Starbucks. I always have. I remember my first cup in downtown Portland decades ago. I have been loyal ever since and it has been my happy place for a long time. No matter where I am, there is a Starbucks and it will feel like home. I almost always order a drink, but … Continue reading Starbucks Reminds Corporate America to Create Cultures of Communications
How to Influence
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.
