How to know if your creative agency needs a Public Relations Consultant?

Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?

How to Make a PR Consultant + Client Love Connection

Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection

15 Best Practices for Pitching Journalists and Earning Media Coverage

While some communications professionals have the benefit of focusing solely on media relations, the majority of us must take a varied Marketing Communications approach for our organizations, merging public relations with social media management, event planning, product promotion, and a dozen other communications roles. For those of you tasked with media relations either as part … Continue reading 15 Best Practices for Pitching Journalists and Earning Media Coverage

The Museum of PR – A Prime Time PR Chat about Understanding our History

I was thrilled to learn a few months ago from my Twitter friend Jared Meade that there is actually a Museum of PR! The Museum of Public Relations is a 501(c)(3) educational institution, founded in 1997, and is the only museum in the world dedicated to preserving PR history. My first loves - public relations … Continue reading The Museum of PR – A Prime Time PR Chat about Understanding our History