Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection
B2B companies have a huge opportunity right now to deploy social media strategies that will move the needle – but with everyone doing it, how do you stand out in such a noisy marketplace? It all comes down to not being boring and telling a story that connects with your target audience. How to know … Continue reading 11 Top B2B Social Media Tips
While some communications professionals have the benefit of focusing solely on media relations, the majority of us must take a varied Marketing Communications approach for our organizations, merging public relations with social media management, event planning, product promotion, and a dozen other communications roles. For those of you tasked with media relations either as part … Continue reading 15 Best Practices for Pitching Journalists and Earning Media Coverage
I was just starting my 2020 list of my best pieces of PR advice when a client shared Brooke Hammerling's insights from her TechCrunch interview. I was so relieved to read her similar experiences and takes on PR, especially public relations in the tech and start-up sector, that I almost cried real tears of joy. … Continue reading 2020 List of Must-Follow PR Advice
2019 was the year I went on a quest for a new agency home. Disillusioned with what my search surfaced, I’m looking to 2020 as the year that the standard agency model will be rethought. I started by pitching myself to brands and agencies that seemed like they had the right stuff. In investigating each … Continue reading 7 Wishes for the World of Digital in 2020
I was thrilled to learn a few months ago from my Twitter friend Jared Meade that there is actually a Museum of PR! The Museum of Public Relations is a 501(c)(3) educational institution, founded in 1997, and is the only museum in the world dedicated to preserving PR history. My first loves - public relations … Continue reading The Museum of PR – A Prime Time PR Chat about Understanding our History