Times are a-changin’ but you would be surprised how many rules still apply:

Jules Rules for Social Media

  • Pick ONE social media tool to learn and use at a time, adding only ONE at a time as you master each.
  • Ditch any social media account that you don’t get or don’t like. You can outsource marketing help in that area later.
  • Remember, your online networking should resemble your in-person networking. If you’re obnoxious, interrupt conversations, blurt out inappropriate things in public and the like, then go ahead and do that online. If you are quiet, relaxed and take the time to get to know people, then do that online. It should be a match to your real personality.

Jules Rules for Media Relations

  • The key to media relations is the relationship.
  • It seems counter-intuitive, but mass emailing a press release to many people does not get you more chances of coverage.
  • The media list is really is the only step, because if you do not have a solid media list, you have nothing.

Jules Rules for Crisis Communications

  • Show Regret, Resolve, Reform, and Restitution.

Jules Rules for PR Interns

  • Google yourself.
  • Trim your nails.
  • Google your supervisor.
  • Don’t comment on your supervisor’s nails.
  • Be specific.