I grew up in Oregon, where my fondest childhood memories are of climbing gorgeous, towering trees, picking fresh summer berries and playing on the Oregon coast. I dreamed of moving to NYC to study fashion but instead meandered through school, obtaining a degree in Graphic Design.After a brief return to Portland, I moved to LA to continue my studies and broaden my horizons (code for getting out of the rain!) An inspiring Communications professor recommended me for a PR internship, where I blossomed with a passion for communications. While my children have brought immeasurable joy and balance to my life, I have never given up my first love – PR.
I founded Z Group PR as a freelance consultancy after years working with communications teams and public relations agencies. I have been told by more than one client that my poise, writing skills, special events planning, and media expertise make me a valuable asset, but it is my cheerfulness and passion that makes them want to work with me. I enjoy being involved professionally in many business groups and I am a registered Girl Scout Leader. Now, with 18 years of experience, a second marketing degree, and MBA, I can solve client PR issues faster than you can say, “Super PR Lady!”
I am an “international steward of creativity” with extensive expertise in public relations, brand management, and marketing strategies spanning a myriad of industries: Hospitality, Entertainment, Sports, High-Tech, eCommerce, Corporate Retail Operations, Government Affairs, Public Sector, Non-For-Profit & NGO’s, Public Works, Engineering, Environmental, Energy Conservation and Water Resources.
I offer proven abilities in strategic marketing, corporate messaging, traditional and digital communications and social media marketing and am highly adept at developing vertical markets, identifying business opportunities, creating unique ideas, and building strategic alliances that drive market expansion and generate revenue growth.
As a polished communicator, I enjoy building influence and consensus with professionals of all levels. Let’s chat! Contact me here.