Yes, email newsletters still have a place in a company's marketing portfolio. With all the ways we have to communicate with our clients and customers, sending out regular email newsletters is still a good investment. Clients and customers will self-select their favorite or most convenient methods of communication, so for an organization to rule one … Continue reading Are email newsletters still effective?
I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with … Continue reading The Myth of the PR Rolodex
I have been dealing with and thinking a lot about mature companies versus immature companies. This is important stuff to know if you are an investor or financial type, but it is also important in marketing. Like a teenager, an immature company leaps before it looks, overestimates its contribution, stumbles over the smallest inconveniences, dreams … Continue reading Maturity in Marketing