Are email newsletters still effective?

Yes, email newsletters still have a place in a company's marketing portfolio. With all the ways we have to communicate with our clients and customers, sending out regular email newsletters is still a good investment. Clients and customers will self-select their favorite or most convenient methods of communication, so for an organization to rule one … Continue reading Are email newsletters still effective?

Maturity in Marketing

I have been dealing with and thinking a lot about mature companies versus immature companies. This is important stuff to know if you are an investor or financial type, but it is also important in marketing. Like a teenager, an immature company leaps before it looks, overestimates its contribution, stumbles over the smallest inconveniences, dreams … Continue reading Maturity in Marketing