Practical advice for practicing PR with high ethical standards:
- Ethics & Compliance Initiative
- InstituteForPR
- PRWeek The Only Way is Ethics
- PRSA Code of Ethics
- Chartered Institute of Public Relations
- How to respond to unethical requests from your PR boss
- Ethics and PR Do Mix, But It’s Up to PR to Tell That Story
- Looking the Other Way – a PRSA Professional Standards Advisory
Tips to pitching media:
Favorite resources for pitching journalists:
- HARO
- ExpertEngine
- Media Kitty
- MediaSpot.Me
- Muck Rack
- MyLocalReporter
- ProfNet from PR Newswire
- Reporter Connection
- SourceBottle
- The Media Bag
- OnePitch
