Help me, help you! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a public relations professional. … Continue reading How to Make a PR Consultant + Client Love Connection
B2B companies have a huge opportunity right now to deploy social media strategies that will move the needle – but with everyone doing it, how do you stand out in such a noisy marketplace? It all comes down to not being boring and telling a story that connects with your target audience. How to know … Continue reading 11 Top B2B Social Media Tips
While some communications professionals have the benefit of focusing solely on media relations, the majority of us must take a varied Marketing Communications approach for our organizations, merging public relations with social media management, event planning, product promotion, and a dozen other communications roles. For those of you tasked with media relations either as part … Continue reading 15 Best Practices for Pitching Journalists and Earning Media Coverage
I was just starting my 2020 list of my best pieces of PR advice when a client shared Brooke Hammerling's insights from her TechCrunch interview. I was so relieved to read her similar experiences and takes on PR, especially public relations in the tech and start-up sector, that I almost cried real tears of joy. … Continue reading 2020 List of Must-Follow PR Advice
2019 was the year I went on a quest for a new agency home. Disillusioned with what my search surfaced, I’m looking to 2020 as the year that the standard agency model will be rethought. I started by pitching myself to brands and agencies that seemed like they had the right stuff. In investigating each … Continue reading 7 Wishes for the World of Digital in 2020
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple. There are a few pieces of advice that apply to everyone...
From Adrian Dayton on Forbes: Golf has Tiger Woods, basketball has Lebron James, and tennis has Roger Federer, but when it comes to the master of LinkedIn, there is not one single superstar that stands out. So instead of choosing just one expert to highlight, I've worked with my team to collect tips from ten … Continue reading 10 LinkedIn Tips From 10 Experts
PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like the four daily food groups, but for communications professionals. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media Crisis
I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."
As PR professionals, our job is to remind senior managers and leaders from all functions that PR is not just a department, but a strategic approach from the c-suite down that will move the company forward in the best of times and spare everyone a bit of pain in the worst of times. PR cannot … Continue reading A PR Guide to Crisis Communications
Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
I was thrilled to learn a few months ago from my Twitter friend Jared Meade that there is actually a Museum of PR! The Museum of Public Relations is a 501(c)(3) educational institution, founded in 1997, and is the only museum in the world dedicated to preserving PR history. My first loves - public relations … Continue reading The Museum of PR – A Prime Time PR Chat about Understanding our History