PR From A to Z Group PR

How to Make a PR Consultant + Client Love Connection

Help me, help you! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a public relations professional. … Continue reading How to Make a PR Consultant + Client Love Connection

15 Best Practices for Pitching Journalists and Earning Media Coverage

While some communications professionals have the benefit of focusing solely on media relations, the majority of us must take a varied Marketing Communications approach for our organizations, merging public relations with social media management, event planning, product promotion, and a dozen other communications roles. For those of you tasked with media relations either as part … Continue reading 15 Best Practices for Pitching Journalists and Earning Media Coverage

Best Social Media Tips for Start-Ups

People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple. There are a few pieces of advice that apply to everyone...

How to Avoid a Social Media Crisis

PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like the four daily food groups, but for communications professionals. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media Crisis

How to know if your creative agency needs a Public Relations Consultant?

Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?

The Museum of PR – A Prime Time PR Chat about Understanding our History

I was thrilled to learn a few months ago from my Twitter friend Jared Meade that there is actually a Museum of PR! The Museum of Public Relations is a 501(c)(3) educational institution, founded in 1997, and is the only museum in the world dedicated to preserving PR history. My first loves - public relations … Continue reading The Museum of PR – A Prime Time PR Chat about Understanding our History