While it can be confusing to know where to begin, I want to simplify this process for you. Here are a few simple steps to follow to get started to achieve visibility and connect with your audience across social media.
This post has been a long-time coming, but I am writing it today because one of my professional PR friends just told me that I am “too principled” and that I should do whatever a client asks, even if I think it is a bad idea, so that I can get paid for the work. Sure. Thanks for the advice, but also...have you met me?
Every organization has to make part of its mission to extinguish racism's flames—whether it be flaming white supremacy, standard white privilege, or toxic masculinity culture.
I am calling BS on all the sales funnel, growth-hacking, money-making advertisements that try to pass themselves off as social selling.
As we crawl into 2021, below is your punch list for taming the dreaded 24/7 Social Media Content Beast!
This light history provides not only the most important milestones in royal publicity, but allows me to share communications fundamentals that are timeless.
There is a lot that we can take away in terms of Public Relations and Communications in looking at the first 2020 Presidential Debate.
Why PR pros must address the big, white elephant in the room
Small Business owners can take, easy, non-political steps to help improve race and diversity issues.
It is possible for companies to avoid the all-too-common employee-fueled social media crisis.
What pieces need to be in place to ensure that your PR efforts will be successful.
Now is NOT the time to cancel all of your marketing communications, but instead to lean into it as one possible way to keep afloat during this downturn.
Right now it is very important to make sure you are communicating clearly, to the appropriate audiences, with the right messages, checking tone, and frequency.
List of free coronavirus crisis communications resources.
Can you use the tactic of “newsjacking” and not look like a jackass?
Let’s remember, just because you can do something doesn’t mean you should.
What would your public relations team tell you if they could?
It all comes down to not being boring and telling a story that connects with your target audience.
The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.
In 2020, sophisticated practitioners know that random spam attacks on journalists are not what gets top coverage.
I hopped a plane to D.C. to snuggle with my family and get into the Christmas spirit. I fell asleep on that flight. Like Clara in the Nutcracker, my real-life worries transported me to a fretful digital comms dreamworld.
We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple.
Here are some of the best LinkedIn tips from Forbes.
I am beginning to think that no one is listening, as I watch, day after day, as social media is blown up by the seemingly endless number of corporate blunders.
Pitching media is based on relationships, but those relationships are built on PR people providing relevant information, at the right time, to the right journalist.
Should you pay for media placements?
PR cannot save you if you have done something bad, but just like you make your CEO practice fire drills once a year, it may be a good idea to give the crisis communications plan a run through once in a while.