I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."
This week on Prime Time PR chat we had Jo Detavernier, Principal at Detavernier Strategic Communication, who was kind enough to take time out of his busy client schedule to tweet with us on the very important topic of ROI in public relations. According to Paul Homes, PR has a FOFO (fear of finding out) problem as … Continue reading Who is afraid PR of ROI?
Having worked in public affairs and for elected officials in a variety of roles, I love to watch PR and Politics collide. It happens more and more these days and senior public relations professionals have to be prepared for when (not if) their company gets plunged into a political issue. Often unintended, the results can have … Continue reading PR & Politics
Today on #PrimeTimePRchat we were lucky to have Dr. Amanda Holdsworth, APR, of @HoldsworthComm join us to offer insights on dealing with #Burnout in the communications field. She recently spoke on this issue at PR Fest in June and you can learn more about her here: https://www.holdsworthcommunications.com/. I wanted to learn more about #burnout after a … Continue reading Burnout & Toxic Stress in the PR Industry
This week's Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry's failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was "created by … Continue reading PrimeTimePRchat – Media Relations
Tuesday's PrimeTimePRchat was exciting because it was the first time that we were able to benefit from having a guest moderator. Mary Beth West, APR, Fellow PRSA is an inspiration and force within the public relations profession. She openly and frankly speaks about the dark side of PR -- the ongoing ethical questions that we face and … Continue reading Ethics in Public Relations
I relentless observe my chosen profession with as much or more curiosity than I had in the beginning, oh so many years ago, and while it can all seem a bit like navel-gazing, I learn so much from what others do or do not do around public relations, social media, and corporate communications. I am … Continue reading PR Backflips & Bellyflops
Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Media Pitching & Press Releases