Why PR pros must address the big, white elephant in the room
Small Business owners can take, easy, non-political steps to help improve race and diversity issues.
It is possible for companies to avoid the all-too-common employee-fueled social media crisis.
What pieces need to be in place to ensure that your PR efforts will be successful.
Now is NOT the time to cancel all of your marketing communications, but instead to lean into it as one possible way to keep afloat during this downturn.
Right now it is very important to make sure you are communicating clearly, to the appropriate audiences, with the right messages, checking tone, and frequency.
List of free coronavirus crisis communications resources.
Can you use the tactic of “newsjacking” and not look like a jackass?
Let’s remember, just because you can do something doesn’t mean you should.
What would your public relations team tell you if they could?
It all comes down to not being boring and telling a story that connects with your target audience.
The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.
In 2020, sophisticated practitioners know that random spam attacks on journalists are not what gets top coverage.
I hopped a plane to D.C. to snuggle with my family and get into the Christmas spirit. I fell asleep on that flight. Like Clara in the Nutcracker, my real-life worries transported me to a fretful digital comms dreamworld.
We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple.
Here are some of the best LinkedIn tips from Forbes.
I am beginning to think that no one is listening, as I watch, day after day, as social media is blown up by the seemingly endless number of corporate blunders.
Pitching media is based on relationships, but those relationships are built on PR people providing relevant information, at the right time, to the right journalist.
PR cannot save you if you have done something bad, but just like you make your CEO practice fire drills once a year, it may be a good idea to give the crisis communications plan a run through once in a while.
Companies are always interested in improving their cultures and positively impacting employee’s lives, but as we slog through this incredibly difficult time, companies are pressed to do good deeds, while feeling pressure to avoid politics or any topic that may be stressful for leadership, employees, or customers.
Experts share top marketing activities for companies work on while we wait to get through coronavirus.