It is possible for companies to avoid the all-too-common employee-fueled social media crisis. I watched in horror as another company was skewered into a social media crisis in the wee hours last night and I fumed, mostly at the offending person's behavior, but also at the fact that these types of incidents continue to happen … Continue reading Avoiding the Employee-fueled Social Media Crisis
I spend a great deal of my time chatting with people (clients, peers, anyone who will listen) about the need for businesses of all types and all sizes to use strategic public relations. When I work directly with clients (individuals or brands) we spend a lot of time at the beginning talking about what pieces … Continue reading Pre-PR: What to do Before you Invest in Public Relations
I hope you are well and have avoided getting sick or in any way negatively impacted by Covid-19. I hope you are safely working from home, are able to practice social distancing, and can care for yourself, family, friends, and community. As a small business owner, I am sure you are worried about the economy … Continue reading How to Prepare, Promote & Publicize your Business During a Recession
Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: Video: How CEOs Can Lead the Way Through a Crisis with Molly McPherson Podcast: Ms. InterPReted COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era COVID-19: How to conduct B2B media relations … Continue reading Coronavirus Communications Business and Public Relations Resources
Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic I was honored to join this amazing group of talented #PR professionals led by Molly Baker McPherson | Executive PR Problem Solving and Strategy to share a few best practices regarding hashtag#COVID-19 response. If you are a communicator for an organization, you've likely … Continue reading Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic with Molly McPherson
Co-authored with Jocelyn Brandeis All companies, large and small, need to be prepared at any given time should a crisis happen that affects the company, employees, stakeholders, and community. Coronavirus Experts Share Advice for Informing Your Stakeholders With the COVID-19 coronavirus knocking on the United States’ door, we have to look at how other countries … Continue reading How CEOs can Lead the way Through Coronavirus Concerns at Work
Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?
All companies, but especially small and medium-sized businesses (SMBs) need to start thinking of the PR implications of coronavirus (officially known as #COVIDー19) and any potential business impacts, risks or crisis scenarios. Coronavirus Experts Share Advice for Informing Your Stakeholders Questions your team might want to consider now as we prepare for an increase in … Continue reading Could the Coronavirus Impact Your Business?
If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage
Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection
B2B companies have a huge opportunity right now to deploy social media strategies that will move the needle – but with everyone doing it, how do you stand out in such a noisy marketplace? It all comes down to not being boring and telling a story that connects with your target audience. How to know … Continue reading 11 Top B2B Social Media Tips
While some communications professionals have the benefit of focusing solely on media relations, the majority of us must take a varied Marketing Communications approach for our organizations, merging public relations with social media management, event planning, product promotion, and a dozen other communications roles. For those of you tasked with media relations either as part … Continue reading 15 Best Practices for Pitching Journalists and Earning Media Coverage
I was just starting my 2020 list of my best pieces of PR advice when a client shared Brooke Hammerling's insights from her TechCrunch interview. I was so relieved to read her similar experiences and takes on PR, especially public relations in the tech and start-up sector, that I almost cried real tears of joy. … Continue reading 2020 List of Must-Follow PR Advice
2019 was the year I went on a quest for a new agency home. Disillusioned with what my search surfaced, I’m looking to 2020 as the year that the standard agency model will be rethought. I started by pitching myself to brands and agencies that seemed like they had the right stuff. In investigating each … Continue reading 7 Wishes for the World of Digital in 2020
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same.
We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple. There are a few pieces of advice that apply to everyone...
From Adrian Dayton on Forbes: Golf has Tiger Woods, basketball has Lebron James, and tennis has Roger Federer, but when it comes to the master of LinkedIn, there is not one single superstar that stands out. So instead of choosing just one expert to highlight, I've worked with my team to collect tips from ten … Continue reading 10 LinkedIn Tips From 10 Experts
PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like the four daily food groups, but for communications professionals. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media Crisis
I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."
As PR professionals, our job is to remind senior managers and leaders from all functions that PR is not just a department, but a strategic approach from the c-suite down that will move the company forward in the best of times and spare everyone a bit of pain in the worst of times. PR cannot … Continue reading A PR Guide to Crisis Communications
Like you, I am seeing lots of worrisome (shocking, tragic!) economic news after a rough month and my first thought is to yell from the rooftops or more accurately, from my social media, which I have done repeatedly: Do not shut down your company's marketing communications and public relations as a tactic to attempt to … Continue reading Securing Your Brand During the COVID-19 Crisis
I know. It's hard to get excited about Spring when most of us are social distancing and working from home, but with this extra time you can focus internally and Spring Clean your PR, Content Marketing and Social Media. I offer lots of advice to clients and potential clients on PR, Content Marketing & Social … Continue reading Spring Cleaning Your PR, Content Marketing & Social Media
Thank you for being a follower of my PR From A to Z Group PR blog! You are invited to sign up for my PR Party Newsletter Join the PR fun and learn about public relations, creating awareness for yourself or your brand, and business promotion strategies. Sign-Up Here! or visit https://mailchi.mp/zgrouppr/julesprparty In … Continue reading Special Invitation to Sign Up to Join my PR Party Newsletter!