While it can be confusing to know where to begin, I want to simplify this process for you. Here are a few simple steps to follow to get started to achieve visibility and connect with your audience across social media.
PR From A to Z Group PR
Principled PR: Why Ethics is Still an Issue in Public Relations
This post has been a long-time coming, but I am writing it today because one of my professional PR friends just told me that I am “too principled” and that I should do whatever a client asks, even if I think it is a bad idea, so that I can get paid for the work. Sure. Thanks for the advice, but also...have you met me?
Racial Anxiety, Allyship & Action on MLK Day
Every organization has to make part of its mission to extinguish racism's flames—whether it be flaming white supremacy, standard white privilege, or toxic masculinity culture.
B2B Social Selling the Right Way in 2021
I am calling BS on all the sales funnel, growth-hacking, money-making advertisements that try to pass themselves off as social selling.
21 Social Media Tips for 2021
As we crawl into 2021, below is your punch list for taming the dreaded 24/7 Social Media Content Beast!
16 Royal PR Lessons
This light history provides not only the most important milestones in royal publicity, but allows me to share communications fundamentals that are timeless.
Public Relations Takeaways from the first 2020 Presidential Debate
There is a lot that we can take away in terms of Public Relations and Communications in looking at the first 2020 Presidential Debate.
The Difficult Conversation: Racism, Equality & Diversity in Public Relations
Why PR pros must address the big, white elephant in the room
3 Easy Non-Political Actions Creative Agencies & Small Businesses Can Take to Improve Diversity
Small Business owners can take, easy, non-political steps to help improve race and diversity issues.
Avoiding the Employee-fueled Social Media Crisis
It is possible for companies to avoid the all-too-common employee-fueled social media crisis.
Pre-PR: What to do Before you Invest in Public Relations
What pieces need to be in place to ensure that your PR efforts will be successful.
How to Prepare, Promote & Publicize your Business During a Recession
Now is NOT the time to cancel all of your marketing communications, but instead to lean into it as one possible way to keep afloat during this downturn.
Spring Cleaning Your PR, Content Marketing & Social Media
Right now it is very important to make sure you are communicating clearly, to the appropriate audiences, with the right messages, checking tone, and frequency.
Coronavirus Communications Business and Public Relations Resources
List of free coronavirus crisis communications resources.
Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?
Can you use the tactic of “newsjacking” and not look like a jackass?
How to use HARO to get Media Coverage
Let’s remember, just because you can do something doesn’t mean you should.
How to Make a PR Consultant + Client Love Connection
What would your public relations team tell you if they could?
11 Top B2B Social Media Tips
It all comes down to not being boring and telling a story that connects with your target audience.
15 Best Practices for Pitching Journalists and Earning Media Coverage
The communication industry’s continual inability to meet journalists’ needs is a failure, not just of individual professionals, but of leadership.
2020 List of Must-Follow PR Advice
In 2020, sophisticated practitioners know that random spam attacks on journalists are not what gets top coverage.
7 Wishes for the World of Digital in 2020
I hopped a plane to D.C. to snuggle with my family and get into the Christmas spirit. I fell asleep on that flight. Like Clara in the Nutcracker, my real-life worries transported me to a fretful digital comms dreamworld.
Best Social Media Tips for Start-Ups
We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple.
10 LinkedIn Tips From 10 Experts
Here are some of the best LinkedIn tips from Forbes.
How to Avoid a Social Media Crisis
I am beginning to think that no one is listening, as I watch, day after day, as social media is blown up by the seemingly endless number of corporate blunders.
Why The Myth of the PR Rolodex Remains
Pitching media is based on relationships, but those relationships are built on PR people providing relevant information, at the right time, to the right journalist.
PR: Pay-Per-Placement, Fees or FREE?
Should you pay for media placements?
A PR Guide to Crisis Communications
PR cannot save you if you have done something bad, but just like you make your CEO practice fire drills once a year, it may be a good idea to give the crisis communications plan a run through once in a while.