PR From A to Z Group PR

Coronavirus Communications Business and Public Relations Resources

Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: CEOs Will Lead Way Through Coronavirus PR AMA {Public Relations Ask Me Anything!} Could the Coronavirus Impact Your Business? Coronavirus (COVID-19): Small Business Guidance & Loan Resources PR From A to Z Group PR Sign-Up … Continue reading Coronavirus Communications Business and Public Relations Resources

Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic with Molly McPherson

Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic I was honored to join this amazing group of talented #PR professionals led by Molly Baker McPherson | Executive PR Problem Solving and Strategy to share a few best practices regarding hashtag#COVID-19 response. If you are a communicator for an organization, you've likely … Continue reading Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic with Molly McPherson

How CEOs can Lead the way Through Coronavirus Concerns at Work

Co-authored with Jocelyn Brandeis All companies, large and small, need to be prepared at any given time should a crisis happen that affects the company, employees, stakeholders, and community. Coronavirus Experts Share Advice for Informing Your Stakeholders With the COVID-19 coronavirus knocking on the United States’ door, we have to look at how other countries … Continue reading How CEOs can Lead the way Through Coronavirus Concerns at Work

Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Could the Coronavirus Impact Your Business?

All companies, but especially small and medium-sized businesses (SMBs) need to start thinking of the PR implications of coronavirus (officially known as #COVIDー19) and any potential business impacts, risks or crisis scenarios. Coronavirus Experts Share Advice for Informing Your Stakeholders Questions your team might want to consider now as we prepare for an increase in … Continue reading Could the Coronavirus Impact Your Business?

How to use HARO to get Media Coverage

If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage

How to Make a PR Consultant + Client Love Connection

Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection

15 Best Practices for Pitching Journalists and Earning Media Coverage

While some communications professionals have the benefit of focusing solely on media relations, the majority of us must take a varied Marketing Communications approach for our organizations, merging public relations with social media management, event planning, product promotion, and a dozen other communications roles. For those of you tasked with media relations either as part … Continue reading 15 Best Practices for Pitching Journalists and Earning Media Coverage

Best Social Media Tips for Start-Ups

People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. We could write an entire book on how to be successful in social media, as social media marketing is both complex and simple. There are a few pieces of advice that apply to everyone...

How to Avoid a Social Media Crisis

PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like the four daily food groups, but for communications professionals. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media Crisis

Spring Cleaning Your PR, Content Marketing & Social Media

I know. It's hard to get excited about Spring when most of us are social distancing and working from home, but with this extra time you can focus internally and Spring Clean your PR, Content Marketing and Social Media. I offer lots of advice to clients and potential clients on PR, Content Marketing & Social … Continue reading Spring Cleaning Your PR, Content Marketing & Social Media

Special Invitation to Sign Up to Join my PR Party Newsletter!

Thank you for being a follower of my PR From A to Z Group PR blog! You are invited to sign up for my PR Party Newsletter Join the PR fun and learn about public relations, creating awareness for yourself or your brand, and business promotion strategies.   Sign-Up Here! or visit https://mailchi.mp/zgrouppr/julesprparty   In … Continue reading Special Invitation to Sign Up to Join my PR Party Newsletter!