PR From A to Z Group PR

Could the Coronavirus Impact Your Business?

All companies, but especially small and medium-sized businesses (SMBs) need to start thinking of the PR implications of coronavirus (officially known as #COVIDー19) and any potential business impacts, risks or crisis scenarios. Coronavirus Experts Share Advice for Informing Your Stakeholders Questions your team might want to consider now as we prepare for an increase in … Continue reading Could the Coronavirus Impact Your Business?

How to use HARO to get Media Coverage

If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage

Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies

In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization.  For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies

How to know if your creative agency needs a Public Relations Consultant?

Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?

How to Make a PR Consultant + Client Love Connection

Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection