Every brand has a great story to tell—don’t trust outsourced strangers to tell yours.
Storytelling is at the heart of any PR effort. ‘IN’ Source your PR you to move toward authentic brand conversations while creating a culture of communication.
So many agencies rely on outdated, purchased media lists combined with rough and tumble media relations practices when pitching your brand to journalists and reporters. Z Group PR provides agency-style public relations at a micro-level for companies, small businesses, non-profits, and start-ups – all with a focus on building cultures of communication. Yes, I know you think you have a branding issue or an employee issue, or a product issue, but what you really have is a leadership issue—as in, the call is coming from inside the house. It’s You; not Them. Yes, every great leader creating something new and unique received tons of pushback…It can’t be done, it shouldn’t be done; if it can and should, you can’t do it. However, successful leaders invite people—customers, employees, investors—to share their vision. If your company is not where you want it to be, don’t be so quick to blame your customers, the market, and your competitors. Perhaps it’s an internal issue and it’s one that sits closer to home. (And if I’m being too vague, home is you, as the center of your business.)
Now, often, when I consult with a company, my job is to think of interesting and creative ways to help a company tell it’s story to the people who care—or should care—the most. Sometimes, my job is to help a client see why the story that they are telling—or cramming down people’s throats – is not resonating with their intended public.
Learn how you can get agency-style public relations results for yourself, your brand, your side-gig, or your company. Yes, you can immediately start creating awareness for your brand, even if you are an army of one! ZGPR services for individuals can launch your PR plan to create credible media coverage and online awareness to grow your small business, without huge agency fees!