This week's Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry's failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was "created by … Continue reading PrimeTimePRchat – Media Relations
Tuesday's PrimeTimePRchat was exciting because it was the first time that we were able to benefit from having a guest moderator. Mary Beth West, APR, Fellow PRSA is an inspiration and force within the public relations profession. She openly and frankly speaks about the dark side of PR -- the ongoing ethical questions that we face and … Continue reading Ethics in Public Relations
Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Media Pitching & Press Releases
Today's chat was exciting! As with any new project or event, there's always that moment of panic when you think no one is going to show up. My goal was to set the tone and to provide a comfortable spot for experienced professionals to discuss important issues facing our industry. The small but mighty group … Continue reading PrimeTimePRchat – Introductions & Definitions
People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading 360° Engagement Approach
Last week, marketing automation provider, Hubspot, experienced an issue with one of their critical infrastructure systems that supports many parts of the platform, apparently right after announcing upgrades to its enterprise suite. HubSpot, for those not aware, is widely credited for inventing and popularizing Inbound Marketing and creating the first scalable marketing automation platform dedicated … Continue reading Why HubSpot’s Crisis Communications Was Spot On
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.