I spend a great deal of my time chatting with people (clients, peers, anyone who will listen) about the need for businesses of all types and all sizes to use strategic public relations. When I work directly with clients (individuals or brands) we spend a lot of time at the beginning talking about what pieces … Continue reading Pre-PR: What to do Before you Invest in Public Relations
If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage
In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization. For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies
Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
B2B companies have a huge opportunity right now to deploy social media strategies that will move the needle – but with everyone doing it, how do you stand out in such a noisy marketplace? It all comes down to not being boring and telling a story that connects with your target audience. How to know … Continue reading 11 Top B2B Social Media Tips
I was just starting my 2020 list of my best pieces of PR advice when a client shared Brooke Hammerling's insights from her TechCrunch interview. I was so relieved to read her similar experiences and takes on PR, especially public relations in the tech and start-up sector, that I almost cried real tears of joy. … Continue reading 2020 List of Must-Follow PR Advice
I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.