What pieces need to be in place to ensure that your PR efforts will be successful.
Let’s remember, just because you can do something doesn’t mean you should.
In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization. For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies
Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
It all comes down to not being boring and telling a story that connects with your target audience.
In 2020, sophisticated practitioners know that random spam attacks on journalists are not what gets top coverage.
I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.