One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that they take major corporate issues and strategies and then filter those down to be useful for the entrepreneur or small business owner. The … Continue reading What we Learned About PR this week from Colin Kaepernick and Nike
If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can … Continue reading Six Steps to Creating a PR Plan
I am reminded almost daily that we live in a world gone amok. Crisis Communication is rarely planed for, but often needed. To move the conversation / focus forward during a crisis, the group must specifically show regret, resolve to fix the situation, implement reforms and offer some form of restitution. No defensiveness, no claims of ignorance.
The take-away for me was that each panelists noted more than once that social media - Twitter and Facebook specifically - was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
If you follow these six steps and your PR pro passes, I cannot guarantee that all your PR dreams will come true, but they should get the job done on time, on budget, and with some results.
I love the idea of Council of PR Firms The Harvard Leadership Program, an agency leadership retreat that focuses on helping PR managers to "maximize leadership skills and challenge the way they think about agency business strategies." Not sure you are cut out to be a Communications leader, not only for clients, but for our staff as well? Here are 5 attributes for ensuring you have a successful PR career as well as become a successful PR team leader.
PR professionals have become so adept at dealing with less than optimal conditions that the C-suite has – for lack of a better phrase – taken PR for granted.