What is PR?

To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage: :: Accelerating messages to employees, customers, investors, or the general public. :: Attracting target audiences, such as customers, investors, media or elected officials. :: Consulting on government affairs for … Continue reading What is PR?

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The PR Method

The PR Method is a simple system that I developed for entrepreneurs and small business owners to ensure they are getting the most from their PR and media efforts. In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many solo-preneurs. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications style and employ easy, proven PR tactics that you can incorporate into your everyday activities to help grow awareness.

7 Things Your PR person will not say to you, but should.

Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire is expertly acted by Mr. Cruise. That scene pretty much sums up my life as a public relations professional. I spend most of my … Continue reading 7 Things Your PR person will not say to you, but should.