Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection
We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR
Nothing Stays the Same, Except #PR | #PrimeTimePRchat with PR Executive Gerard Corbett [@gerardcorbett]
This week on Prime Time PR chat we had Jo Detavernier, Principal at Detavernier Strategic Communication, who was kind enough to take time out of his busy client schedule to tweet with us on the very important topic of ROI in public relations. According to Paul Homes, PR has a FOFO (fear of finding out) problem as … Continue reading Who is afraid PR of ROI? – A Prime Time PR Chat About Return on Investment for Public Relations Campaigns
Having worked in public affairs and for elected officials in a variety of roles, I love to watch PR and Politics collide. It happens more and more these days and senior public relations professionals have to be prepared for when (not if) their company gets plunged into a political issue. Often unintended, the results can have … Continue reading PR & Politics: When Public Relations and the World of Politics Collide for Businesses
Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach