We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR
Nothing Stays the Same, Except #PR | #PrimeTimePRchat with PR Executive Gerard Corbett [@gerardcorbett]
This week on Prime Time PR chat we had Jo Detavernier, Principal at Detavernier Strategic Communication, who was kind enough to take time out of his busy client schedule to tweet with us on the very important topic of ROI in public relations. According to Paul Homes, PR has a FOFO (fear of finding out) problem as … Continue reading Who is afraid PR of ROI? – A Prime Time PR Chat About Return on Investment for Public Relations Campaigns
Having worked in public affairs and for elected officials in a variety of roles, I love to watch PR and Politics collide. It happens more and more these days and senior public relations professionals have to be prepared for when (not if) their company gets plunged into a political issue. Often unintended, the results can have … Continue reading PR & Politics: When Public Relations and the World of Politics Collide for Businesses
Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach
People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading How to Use a 360° PR Engagement Approach
To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage: :: Accelerating messages to employees, customers, investors, or the general public. :: Attracting target audiences, such as customers, investors, media or elected officials. :: Consulting on government affairs for … Continue reading What is PR?