Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach
People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading How to Use a 360° PR Engagement Approach
I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.
PR professionals have become so adept at dealing with less than optimal conditions that the C-suite has – for lack of a better phrase – taken PR for granted.
Like it, love it, hate it, or love-to-hate it, Fifty Shades is coming to a theater near you again! I personally can think of few things more irritating than a baby-faced 26-year-old bossing me around in the bedroom, but billionaires are hot, and 21-year-old college girls can be clueless, so I get it. I tried … Continue reading 50 Shades of Marketing