Can you use the tactic of “newsjacking” and not look like a jackass?
Let’s remember, just because you can do something doesn’t mean you should.
In 2020, sophisticated practitioners know that random spam attacks on journalists are not what gets top coverage.
The Social Shake-Up Show is the "only social media conference of its kind in the world —focused on using social media to “shake up” your brand, your sales, your customer engagement." Now that is an idea that I can get behind! I was super excited when asked me to come aboard as a writer for … Continue reading What’s Shakin’? The Social Shake-Up: Media Articles by Julia Angelen Joy
We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR
This week's Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry's failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was "created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations
Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach