People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading How to Use a 360° PR Engagement Approach
Pitching media is based on relationships, but those relationships are built on PR people providing relevant information, at the right time, to the right journalist.
If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can be to plan properly.
Should you pay for media placements? I am often asked by contacts and colleagues to create and implement effective public relations campaigns. One time I was asked by a friend to provide PR for his highly innovative product. I was thrilled with the idea of working with him again because he is super smart and the … Continue reading PR: Pay-Per-Placement, Fees or FREE?
PR is NOT social media