Coronavirus Communications Business and Public Relations Resources

Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: Video: How CEOs Can Lead the Way Through a Crisis with Molly McPherson Podcast: Ms. InterPReted COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era Securing Your Brand During the Covid-19 Crisis … Continue reading Coronavirus Communications Business and Public Relations Resources

How CEOs can Lead the way Through Coronavirus Concerns at Work

Co-authored with Jocelyn Brandeis All companies, large and small, need to be prepared at any given time should a crisis happen that affects the company, employees, stakeholders, and community. Coronavirus Experts Share Advice for Informing Your Stakeholders With the COVID-19 coronavirus knocking on the United States’ door, we have to look at how other countries … Continue reading How CEOs can Lead the way Through Coronavirus Concerns at Work

Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Could the Coronavirus Impact Your Business?

All companies, but especially small and medium-sized businesses (SMBs) need to start thinking of the PR implications of coronavirus (officially known as #COVIDー19) and any potential business impacts, risks or crisis scenarios. Coronavirus Experts Share Advice for Informing Your Stakeholders Questions your team might want to consider now as we prepare for an increase in … Continue reading Could the Coronavirus Impact Your Business?

PR & Politics: When Public Relations and the World of Politics Collide for Businesses

Having worked in public affairs and for elected officials in a variety of roles, I love to watch PR and Politics collide. It happens more and more these days and senior public relations professionals have to be prepared for when (not if) their company gets plunged into a political issue. Often unintended, the results can have … Continue reading PR & Politics: When Public Relations and the World of Politics Collide for Businesses

Media Relations – A Prime Time PR Chat About Best Practices in Media Relations

This week's Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry's failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was "created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations