The reality is that even savvy business professionals and experienced marketers rarely have the ability to manage their company, develop their brand, and plan for the future – all without their rose colored glasses. You need expert assistance and someone you can rely on for sound advice, feedback, and direction. I know this all seems like a lot of work for something that might not happen, but if you find yourself in a crisis, you will be so glad that you have prepared.
I am reminded almost daily that we live in a world gone amok. Crisis Communication is rarely planed for, but often needed. To move the conversation / focus forward during a crisis, the group must specifically show regret, resolve to fix the situation, implement reforms and offer some form of restitution. No defensiveness, no claims of ignorance.
Public relations professionals that are serious about guiding their organizations appropriately will have the insight and management skills to prioritize crisis communications planning to ensure their organizations are prepared.
My advice: don’t be the easy girl/guy with a bad reputation. Hang on for the client that sees your value and knows you are worth it. Like any good relationship, there needs to be give and take, but don't be the doormat that is taken advantage of.
My daughter arrived home a few days ago with a bright poster that read: Mistakes are proof that you are trying. We talked about it and I agreed whole-heartily that we have to always try in life, regardless of the perceived outcome. We chatted about her learning to ride a bike and how she always seemed … Continue reading Do We Have Room for Mistakes?
Crisis communication planning is not planning to avoid any potentially risky business moves. It is a plan of how you will respond should something go wrong. Being paralyzed by the fear of negative publicity is not good for an organization, but having the heart and soul to know that you can hold your head high and face it when it happens, is.
Recently, AdAge covered the Twitter sensation @BPGlobalPR, the fake BP Oil public relations department account that mocks the company and the way it has handled the oil spill. I love following it because the anonymous writers have an endless supply of witty, morbid jokes that make any real public relations professional both wince and crack up. The problem is that the unknown editor reveals in his AdAge interview that "most people in PR are liars." He blames the communications department for the oil spill. (How come no one calls out the engineers?) I have posted the entire Q & A below so you do not have to register to read it, as well as my posted comments; which you will notice include my true identity, because if you are going to throw stones, you need to grow a pair up and not hide behind an invisibility cloak.