I love Starbucks. I always have. I remember my first cup in downtown Portland decades ago. I have been loyal ever since and it has been my happy place for a long time. No matter where I am, there is a Starbucks and it will feel like home. I almost always order a drink, but … Continue reading Starbucks Reminds Corporate America to Create Cultures of Communications
The characters are different and the names have been changed, but the PR crisis seems to be the mainstay of mainstream media these days. 2017 had a banner year, including one of my favorites, Dear Cosmopolitan magazine: ‘Cancer is not a diet plan’ - where I chimed in online with my perspective: Nice. The cancer diet … Continue reading Another day, another PR crisis
The reality is that even savvy business professionals and experienced marketers rarely have the ability to manage their company, develop their brand, and plan for the future – all without their rose colored glasses. You need expert assistance and someone you can rely on for sound advice, feedback, and direction. I know this all seems like a lot of work for something that might not happen, but if you find yourself in a crisis, you will be so glad that you have prepared.
I am reminded almost daily that we live in a world gone amok. Crisis Communication is rarely planed for, but often needed. To move the conversation / focus forward during a crisis, the group must specifically show regret, resolve to fix the situation, implement reforms and offer some form of restitution. No defensiveness, no claims of ignorance.
Public relations professionals that are serious about guiding their organizations appropriately will have the insight and management skills to prioritize crisis communications planning to ensure their organizations are prepared.
My advice: don’t be the easy girl/guy with a bad reputation. Hang on for the client that sees your value and knows you are worth it. Like any good relationship, there needs to be give and take, but don't be the doormat that is taken advantage of.
My daughter arrived home a few days ago with a bright poster that read: Mistakes are proof that you are trying. We talked about it and I agreed whole-heartily that we have to always try in life, regardless of the perceived outcome. We chatted about her learning to ride a bike and how she always seemed … Continue reading Do We Have Room for Mistakes?