Coronavirus Communications Business and Public Relations Resources

Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: Video: How CEOs Can Lead the Way Through a Crisis with Molly McPherson Podcast: Ms. InterPReted COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era Securing Your Brand During the Covid-19 Crisis … Continue reading Coronavirus Communications Business and Public Relations Resources

How CEOs can Lead the way Through Coronavirus Concerns at Work

Co-authored with Jocelyn Brandeis All companies, large and small, need to be prepared at any given time should a crisis happen that affects the company, employees, stakeholders, and community. Coronavirus Experts Share Advice for Informing Your Stakeholders With the COVID-19 coronavirus knocking on the United States’ door, we have to look at how other countries … Continue reading How CEOs can Lead the way Through Coronavirus Concerns at Work

Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

What’s Shakin’? The Social Shake-Up: Media Articles by Julia Angelen Joy

The Social Shake-Up Show is the "only social media conference of its kind in the world —focused on using social media to “shake up” your brand, your sales, your customer engagement." Now that is an idea that I can get behind! I was super excited when asked me to come aboard as a writer for … Continue reading What’s Shakin’? The Social Shake-Up: Media Articles by Julia Angelen Joy

Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

PR & Politics: When Public Relations and the World of Politics Collide for Businesses

Having worked in public affairs and for elected officials in a variety of roles, I love to watch PR and Politics collide. It happens more and more these days and senior public relations professionals have to be prepared for when (not if) their company gets plunged into a political issue. Often unintended, the results can have … Continue reading PR & Politics: When Public Relations and the World of Politics Collide for Businesses

Ethics in Public Relations – A Prime Time PR Chat About How PR Professional Associations are Approaching the Ethics Debate

Tuesday's PrimeTimePRchat was exciting because it was the first time that we were able to benefit from having a guest moderator. Mary Beth West, APR, Fellow PRSA is an inspiration and force within the public relations profession. She openly and frankly speaks about the dark side of PR -- the ongoing ethical questions that we face and … Continue reading Ethics in Public Relations – A Prime Time PR Chat About How PR Professional Associations are Approaching the Ethics Debate