Is it unreasonable for me to want to start a #MeToo #PR training to help people respond when they have accused someone or been accused of sexual harassment? Or, as more related to my profession, a training for leaders who have to manage through a harassment #crisis? Even if not accused, or involved in an … Continue reading Public Relations in the era of #MeToo and #TimesUp
One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that they take major corporate issues and strategies and then filter those down to be useful for the entrepreneur or small business owner. The … Continue reading What we Learned About PR this week from Colin Kaepernick and Nike
PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like part of the four food groups, but for communications. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media PR Crisis
I love Starbucks. I always have. I remember my first cup in downtown Portland decades ago. I have been loyal ever since and it has been my happy place for a long time. No matter where I am, there is a Starbucks and it will feel like home. I almost always order a drink, but … Continue reading Starbucks Reminds Corporate America to Create Cultures of Communications
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.
The characters are different and the names have been changed, but the PR crisis seems to be the mainstay of mainstream media these days. 2017 had a banner year, including one of my favorites, Dear Cosmopolitan magazine: ‘Cancer is not a diet plan’ - where I chimed in online with my perspective: Nice. The cancer diet … Continue reading Another day, another PR crisis
The reality is that even savvy business professionals and experienced marketers rarely have the ability to manage their company, develop their brand, and plan for the future – all without their rose colored glasses. You need expert assistance and someone you can rely on for sound advice, feedback, and direction. I know this all seems like a lot of work for something that might not happen, but if you find yourself in a crisis, you will be so glad that you have prepared.