The reality is that even savvy business professionals and experienced marketers rarely have the ability to manage their company, develop their brand, and plan for the future – all without their rose colored glasses. You need expert assistance and someone you can rely on for sound advice, feedback, and direction. I know this all seems like a lot of work for something that might not happen, but if you find yourself in a crisis, you will be so glad that you have prepared.
I love the idea of Council of PR Firms The Harvard Leadership Program, an agency leadership retreat that focuses on helping PR managers to "maximize leadership skills and challenge the way they think about agency business strategies." Not sure you are cut out to be a Communications leader, not only for clients, but for our staff as well? Here are 5 attributes for ensuring you have a successful PR career as well as become a successful PR team leader.
Public relations professionals that are serious about guiding their organizations appropriately will have the insight and management skills to prioritize crisis communications planning to ensure their organizations are prepared.
One of my favorite things about myself is that I crack myself up. This week's titter moment was my post about strategic planning: Strategic Planning: It's what's for breakfast, lunch, and dinner, because if you don't do it, your #biz will starve to death. (You have to say it like Mathew McConaughey does in the Beef … Continue reading Strategic Planning: It’s what’s for breakfast, lunch and dinner
Competition stole your client? If we are indispensable - sharing our art and giving our gifts - then we attract people to us that want to be there and that commitment is confirmed on a regular basis (both directly and indirectly). Client relationships work in the same way: if they leave, or the relationship is severed, it is rarely sudden or completely unexpected IF you are indispensable. When you are there, making it work for management and giving the team what they need, then you'll be the first to know if lay-offs are being rolled out or budgets are being cut. When you work that closely with your client - in the indispensable way every PR person should work - then you are at the forefront of every new development (good or bad.)
Companies that do not see a need for social media in production, may find a need to implement social media as part of an employee relations strategy.
People ask me what PR really means for organizations now: Is it social media marketing, influencing communities, creating online content? Yes, it's all of those, but to me, PR is branding. We have shifted into this new communications model and to be successful we need to focus on creating dialog. If you are not talking, … Continue reading Branding Is PR