Tuesday's PrimeTimePRchat was exciting because it was the first time that we were able to benefit from having a guest moderator. Mary Beth West, APR, Fellow PRSA is an inspiration and force within the public relations profession. She openly and frankly speaks about the dark side of PR -- the ongoing ethical questions that we face and … Continue reading Ethics in Public Relations – A Prime Time PR Chat About How PR Professional Associations are Approaching the Ethics Debate
People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading How to Use a 360° PR Engagement Approach
Last week, marketing automation provider, Hubspot, experienced an issue with one of their critical infrastructure systems that supports many parts of the platform, apparently right after announcing upgrades to its enterprise suite. HubSpot, for those not aware, is widely credited for inventing and popularizing Inbound Marketing and creating the first scalable marketing automation platform dedicated … Continue reading Why HubSpot’s Crisis Communications Was Spot On
Is it unreasonable for me to want to start a #MeToo #PR training to help people respond when they have accused someone or been accused of sexual harassment? Or, as more related to my profession, training for leaders who have to manage through a harassment #crisis? I ask because a public figure that I previously … Continue reading Public Relations in the era of #MeToo and #TimesUp
One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that the blog takes major corporate issues and strategies and then filters them down to be useful for the entrepreneur or small business owner. … Continue reading What we Learned About PR from Colin Kaepernick and Nike
I am beginning to think that no one is listening, as I watch, day after day, as social media is blown up by the seemingly endless number of corporate blunders.
I love Starbucks. I always have. I remember my first cup in downtown Portland decades ago. I have been loyal ever since and it has been my happy place for a long time. No matter where I am, there is a Starbucks and it will feel like home. I almost always order a drink, but … Continue reading Starbucks Reminds Corporate America to Create Cultures of Communications