Why PR Remains the Most Important Marketing Tool

My friend shared an article with me today called “Why PR Remains the Most Important Marketing Tool” which was appropriate, since  theauthor and I both work in PR. In reality, I believe that PR is the most important marketing tool available. I find it hard constantly communicating to people (CEOs even) that say, “but what exactly … Continue reading Why PR Remains the Most Important Marketing Tool

5 Keys for a Slam Dunk PR Career!

I love the idea of Council of PR Firms The Harvard Leadership Program, an agency leadership retreat that focuses on helping PR managers to "maximize leadership skills and challenge the way they think about agency business strategies." Not sure you are cut out to be a Communications leader, not only for clients, but for our staff as well? Here are 5 attributes for ensuring you have a successful PR career as well as become a successful PR team leader.

Strategic Planning: It’s what’s for breakfast, lunch and dinner

One of my favorite things about myself is that I crack myself up. This week's titter moment was my post about strategic planning: Strategic Planning: It's what's for breakfast, lunch, and dinner, because if you don't do it, your #biz will starve to death. (You have to say it like Mathew McConaughey does in the Beef … Continue reading Strategic Planning: It’s what’s for breakfast, lunch and dinner