We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations
Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Media Pitching & Press Releases
People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading 360° Engagement Approach
One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that the blog takes major corporate issues and strategies and then filters them down to be useful for the entrepreneur or small business owner. … Continue reading What we Learned About PR from Colin Kaepernick and Nike
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.
I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.
If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can be to plan properly.