What we Learned About PR this week from Colin Kaepernick and Nike

One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that they take major corporate issues and strategies and then filter those down to be useful for the entrepreneur or small business owner. The … Continue reading What we Learned About PR this week from Colin Kaepernick and Nike

Why PR Remains the Most Important Marketing Tool

My friend shared an article with me today called “Why PR Remains the Most Important Marketing Tool” which was appropriate, since  theauthor and I both work in PR. In reality, I believe that PR is the most important marketing tool available. I find it hard constantly communicating to people (CEOs even) that say, “but what exactly … Continue reading Why PR Remains the Most Important Marketing Tool

5 Keys for a Slam Dunk PR Career!

I love the idea of Council of PR Firms The Harvard Leadership Program, an agency leadership retreat that focuses on helping PR managers to "maximize leadership skills and challenge the way they think about agency business strategies." Not sure you are cut out to be a Communications leader, not only for clients, but for our staff as well? Here are 5 attributes for ensuring you have a successful PR career as well as become a successful PR team leader.