The PR Method is a simple system that I developed for entrepreneurs and small business owners to ensure they are getting the most from their PR and media efforts. In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it … Continue reading The PR Method
If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can … Continue reading Six Steps to Creating a PR Plan
My friend shared an article with me today called “Why PR Remains the Most Important Marketing Tool” which was appropriate, since theauthor and I both work in PR. In reality, I believe that PR is the most important marketing tool available. I find it hard constantly communicating to people (CEOs even) that say, “but what exactly … Continue reading Why PR Remains the Most Important Marketing Tool
I love the idea of Council of PR Firms The Harvard Leadership Program, an agency leadership retreat that focuses on helping PR managers to "maximize leadership skills and challenge the way they think about agency business strategies." Not sure you are cut out to be a Communications leader, not only for clients, but for our staff as well? Here are 5 attributes for ensuring you have a successful PR career as well as become a successful PR team leader.
PR is NOT social media
One of my favorite things about myself is that I crack myself up. This week's titter moment was my post about strategic planning: Strategic Planning: It's what's for breakfast, lunch, and dinner, because if you don't do it, your #biz will starve to death. (You have to say it like Mathew McConaughey does in the Beef … Continue reading Strategic Planning: It’s what’s for breakfast, lunch and dinner
I am on Spring Break, so I have time to muse about important things in life, such as my favorite SNL skit, "Bad Idea Jeans." My sister and I used to watch this and end up on the floor laughing hysterically. It was what young kids today would call LOLIRL. But now, I wonder if it … Continue reading Bad Idea, Good Idea or Marketable Idea?