Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

Press Releases – A Prime Time PR Chat About Improving Media Outreach

Update: Since our first talk, I started to ask more direct questions. This is what I know so far... A.L. is an award-winning journalist. Awards such as the Peabody, so real awards. He works for “an innovative, credible and relevant media organization” that produces news via a website, public radio program, podcast and social media … Continue reading Press Releases – A Prime Time PR Chat About Improving Media Outreach

How to Use a 360° PR Engagement Approach

People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. 2019 Trend … Continue reading How to Use a 360° PR Engagement Approach

What we Learned About PR from Colin Kaepernick and Nike

One thing that I have experienced throughout my career is the vast difference between executing global corporate communications versus small business marketing and what I love about CEO Blog Nation is that the blog takes major corporate issues and strategies and then filters them down to be useful for the entrepreneur or small business owner. … Continue reading What we Learned About PR from Colin Kaepernick and Nike

How Professional Services Firms Can Use Public Relations

I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.