We chatted with Dr. Ana Adi (@ana_adi) about future-proofing public relations, AI, and trends in PR. Dr. Adi is a PR and corporate communications professor at Quadriga Berlin and is a researcher, consultant, Chairwoman of Digital Communication Awards, and host of the Women in PR Podcast. Ana joined us to talk about future-proofing PR and … Continue reading Future-Proofing PR – A Prime Time PR Chat about Public Relations Trends
This week on Prime Time PR chat we had Jo Detavernier, Principal at Detavernier Strategic Communication, who was kind enough to take time out of his busy client schedule to tweet with us on the very important topic of ROI in public relations. According to Paul Homes, PR has a FOFO (fear of finding out) problem as … Continue reading Who is afraid PR of ROI? – A Prime Time PR Chat About Return on Investment for Public Relations Campaigns
This week's Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry's failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was "created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations
I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."
If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can be to plan properly.
I think three things need to happen within PR to increase our value as practitioners, ROI, dependability, etc. Agree or Disagree? Senior leadership in PR needs to train, mentor and advise newer PR practitioners on how to properly evaluate and measure PR effectiveness. CEOs need to know what they are paying for and what they … Continue reading In My Humble Opinion: PR Measurement
To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidness. That should be easy enough! If not, hire a PR pro.