I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."
If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can be to plan properly.
I think three things need to happen within PR to increase our value as practitioners, ROI, dependability, etc. Agree or Disagree? Senior leadership in PR needs to train, mentor and advise newer PR practitioners on how to properly evaluate and measure PR effectiveness. CEOs need to know what they are paying for and what they … Continue reading In My Humble Opinion: PR Measurement
To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidness. That should be easy enough! If not, hire a PR pro.
Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire is expertly acted by Mr. Cruise. That scene pretty much sums up my life as a public relations professional. I spend most of my … Continue reading 7 Things Your PR person will not say to you, but should.
The reality is that at some point, 99.9% of businesses have to put some money where their mouth is and pay for decent marketing. “If you build it they will come” is a movie line, not a marketing strategy.
Half the money I spend on advertising is wasted. The trouble is, I don’t know which half. In public relations, you need to Measure Consistently to See Results.