In My Humble Opinion: PR Measurement

I think three things need to happen within PR to increase our value as practitioners, ROI, dependability, etc. Agree or Disagree? Senior leadership in PR needs to train, mentor and advise newer PR practitioners on how to properly evaluate and measure PR effectiveness. CEOs need to know what they are paying for and what they … Continue reading In My Humble Opinion: PR Measurement

7 Things Your PR person will not say to you, but should.

Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire is expertly acted by Mr. Cruise. That scene pretty much sums up my life as a public relations professional. I spend most of my … Continue reading 7 Things Your PR person will not say to you, but should.