Six Steps to Creating a PR Plan

If you have been here before, you know that a well planned public relations campaign is far more effective than advertising. Not a surprising statement, considering the fact that I get paid for creating public relations plans. PR is so important to the success of an organization, I want everyone to understand how easy it can … Continue reading Six Steps to Creating a PR Plan

In My Humble Opinion: PR Measurement

I think three things need to happen within PR to increase our value as practitioners, ROI, dependability, etc. Agree or Disagree? Senior leadership in PR needs to train, mentor and advise newer PR practitioners on how to properly evaluate and measure PR effectiveness. CEOs need to know what they are paying for and what they … Continue reading In My Humble Opinion: PR Measurement