If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage
Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection
B2B companies have a huge opportunity right now to deploy social media strategies that will move the needle – but with everyone doing it, how do you stand out in such a noisy marketplace? It all comes down to not being boring and telling a story that connects with your target audience. How to know … Continue reading 11 Top B2B Social Media Tips
I was just starting my 2020 list of my best pieces of PR advice when a client shared Brooke Hammerling's insights from her TechCrunch interview. I was so relieved to read her similar experiences and takes on PR, especially public relations in the tech and start-up sector, that I almost cried real tears of joy. … Continue reading 2020 List of Must-Follow PR Advice
From Adrian Dayton on Forbes: Golf has Tiger Woods, basketball has Lebron James, and tennis has Roger Federer, but when it comes to the master of LinkedIn, there is not one single superstar that stands out. So instead of choosing just one expert to highlight, I've worked with my team to collect tips from ten … Continue reading 10 LinkedIn Tips From 10 Experts
We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR