This post has been a long-time coming, but I am writing it today because one of my professional PR friends just told me that I am “too principled” and that I should do whatever a client asks, even if I think it is a bad idea, so that I can get paid for the work. Sure. Thanks for the advice, but also...have you met me?
16 Royal PR Lessons
This light history provides not only the most important milestones in royal publicity, but allows me to share communications fundamentals that are timeless.
Pre-PR: What to do Before you Invest in Public Relations
What pieces need to be in place to ensure that your PR efforts will be successful.
Securing Your Brand During the COVID-19 Crisis
Experts share top marketing activities for companies work on while we wait to get through coronavirus.
Coronavirus Communications Business and Public Relations Resources
List of free coronavirus crisis communications resources.
Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?
Can you use the tactic of “newsjacking” and not look like a jackass?
How to use HARO to get Media Coverage
Let’s remember, just because you can do something doesn’t mean you should.