Like you, I am seeing lots of worrisome (shocking, tragic!) economic news after a rough month and my first thought is to yell from the rooftops or more accurately, from my social media, which I have done repeatedly: Do not shut down your company's marketing communications and public relations as a tactic to attempt to … Continue reading Securing Your Brand During the COVID-19 Crisis
Here is a current list of free coronavirus crisis communications resources that I will continue to update on this page: Video: How CEOs Can Lead the Way Through a Crisis with Molly McPherson Podcast: Ms. InterPReted COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era Securing Your Brand During the Covid-19 Crisis … Continue reading Coronavirus Communications Business and Public Relations Resources
Thank you for being a follower of my PR From A to Z Group PR blog! You are invited to sign up for my PR Party Newsletter Join the PR fun and learn about public relations, creating awareness for yourself or your brand, and business promotion strategies. Sign-Up Here! or visit https://mailchi.mp/zgrouppr/julesprparty In … Continue reading Special Invitation to Sign Up to Join my PR Party Newsletter!
Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?
If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage
Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?
Let me help you with your PR! Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire are expertly acted by Mr. Cruise and that scene pretty much sums up my life as a … Continue reading How to Make a PR Consultant + Client Love Connection