I often receive a variation of this question: What does a PR person do? What is PR? How is PR different from Advertising? Generally, I want to tell the person to google it and figure it out themselves, but, I am after all in PR, so I smile and patiently answer the question in detail. … Continue reading Not So Favorite Question! What is PR anyway?
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business
I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with … Continue reading The Myth of the PR Rolodex