What is PR?

To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage: :: Accelerating messages to employees, customers, investors, or the general public. :: Attracting target audiences, such as customers, investors, media or elected officials. :: Consulting on government affairs for … Continue reading What is PR?

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The PR Method

The PR Method is a simple system that I developed for entrepreneurs and small business owners to ensure they are getting the most from their PR and media efforts. In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many solo-preneurs. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications style and employ easy, proven PR tactics that you can incorporate into your everyday activities to help grow awareness.

The Myth of the PR Rolodex

I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."

Why PR Remains the Most Important Marketing Tool

My friend shared an article with me today called “Why PR Remains the Most Important Marketing Tool” which was appropriate, since  theauthor and I both work in PR. In reality, I believe that PR is the most important marketing tool available. I find it hard constantly communicating to people (CEOs even) that say, “but what exactly … Continue reading Why PR Remains the Most Important Marketing Tool