People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. I founded … Continue reading 360° Engagement Approach
What is PR?
To me, everything you say and everything you do is PR. Below is an overview of the types of programs and initiative public relations professionals manage: :: Accelerating messages to employees, customers, investors, or the general public. :: Attracting target audiences, such as customers, investors, media or elected officials. :: Consulting on government affairs for … Continue reading What is PR?
Not So Favorite Question! What is PR anyway?
I often receive a variation of this question: What does a PR person do? What is PR? How is PR different from Advertising? Generally, I want to tell the person to google it and figure it out themselves, but, I am after all in PR, so I smile and patiently answer the question in detail. … Continue reading Not So Favorite Question! What is PR anyway?
Best Social Media Tips for Business
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business
The Myth of the PR Rolodex
I am often contacted by people who either want to hire me or they have questions about the process of hiring a public relations person. There are usually many questions, but the one that gets me rattled and moves the conversation from a Q & A to a lecture is the inevitable question about wanting to find the person with the "golden Rolodex."
Why PR Remains the Most Important Marketing Tool
My friend shared an article with me today called “Why PR Remains the Most Important Marketing Tool” which was appropriate, since theauthor and I both work in PR. In reality, I believe that PR is the most important marketing tool available. I find it hard constantly communicating to people (CEOs even) that say, “but what exactly … Continue reading Why PR Remains the Most Important Marketing Tool
Crisis Communications – Remember the 4 R’s
I am reminded almost daily that we live in a world gone amok. Crisis Communication is rarely planed for, but often needed. To move the conversation / focus forward during a crisis, the group must specifically show regret, resolve to fix the situation, implement reforms and offer some form of restitution. No defensiveness, no claims of ignorance.
