This post has been a long-time coming, but I am writing it today because one of my professional PR friends just told me that I am “too principled” and that I should do whatever a client asks, even if I think it is a bad idea, so that I can get paid for the work. Sure. Thanks for the advice, but also...have you met me?
This light history provides not only the most important milestones in royal publicity, but allows me to share communications fundamentals that are timeless.
What pieces need to be in place to ensure that your PR efforts will be successful.
Experts share top marketing activities for companies work on while we wait to get through coronavirus.
List of free coronavirus crisis communications resources.
Can you use the tactic of “newsjacking” and not look like a jackass?
Let’s remember, just because you can do something doesn’t mean you should.