I often receive a variation of this question: What does a PR person do? What is PR? How is PR different from Advertising? Generally, I want to tell the person to google it and figure it out themselves, but, I am after all in PR, so I smile and patiently answer the question in detail. … Continue reading Not So Favorite Question! What is PR anyway?
Best Social Media Tips for Business
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business
Social Media and the Decline of Civilization?
To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidness. That should be easy enough! If not, hire a PR pro.
The Secret to Effective Media Pitches
The take-away for me was that each panelists noted more than once that social media - Twitter and Facebook specifically - was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
Six Steps to Finding a Good PR Person
If you follow these six steps and your PR pro passes, I cannot guarantee that all your PR dreams will come true, but they should get the job done on time, on budget, and with some results.
Do You Give Good Twitter?
Happy Follow Friday! For those readers that don’t tweet, that’s Twitter talk for: tell everyone who you love day. Last week I posted a rant on faux social media gurus and it was really wonderful to receive such great twitter-love throughout the day (Thank you!). I thought “Wow, this must be how the popular people … Continue reading Do You Give Good Twitter?
PR: Pay-Per-Placement, Fees or FREE?
So business owners, why do you think?
