PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like part of the four food groups, but for communications. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media PR Crisis
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.
I often receive a variation of this question: What does a PR person do? What is PR? How is PR different from Advertising? Generally, I want to tell the person to google it and figure it out themselves, but, I am after all in PR, so I smile and patiently answer the question in detail. … Continue reading Not So Favorite Question! What is PR anyway?
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business
To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidness. That should be easy enough! If not, hire a PR pro.
The take-away for me was that each panelists noted more than once that social media - Twitter and Facebook specifically - was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
If you follow these six steps and your PR pro passes, I cannot guarantee that all your PR dreams will come true, but they should get the job done on time, on budget, and with some results.