People still ask me for tips and advice related to social media. I still love to have this conversation, although the method behind social media madness has changed over time, my advice, from years as a public relations professional and as a social media consultant managing brands for over 100 clients is generally the same. I founded … Continue reading 360° Engagement Approach
How to Avoid a Social Media Crisis
PR practitioners talk a lot about crisis communication and planning. I mean like daily conversations with peers, staff, and C-suite executives. It's like the four daily food groups, but for communications professionals. It is in the toolkit. It's part of the foundation. It is in every new business proposal and every agency review. Crisis Communication … Continue reading How to Avoid a Social Media Crisis
How to Influence
Yitzi Weiner, Editor of Authority Magazine and CEO of Thought Leader Incubator, recently wrote an article for Thrive Global titled, 75 Prominent Influencers Share Their Top Advice on How to Become an Influencer, which I was thrilled to be included in.
Not So Favorite Question! What is PR anyway?
I often receive a variation of this question: What does a PR person do? What is PR? How is PR different from Advertising? Generally, I want to tell the person to google it and figure it out themselves, but, I am after all in PR, so I smile and patiently answer the question in detail. … Continue reading Not So Favorite Question! What is PR anyway?
Best Social Media Tips for Business
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business
Social Media and the Decline of Civilization?
To ensure that social media remains a valuable networking tool, make sure you [PROPERLY] personalize your interactions and guard against vapidness. That should be easy enough! If not, hire a PR pro.
The Secret to Effective Media Pitches
The take-away for me was that each panelists noted more than once that social media - Twitter and Facebook specifically - was their predominate method for sourcing stories. Email, fax and phone are dead for these national media professionals.
