How to use HARO to get Media Coverage

If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage

How to know if your creative agency needs a Public Relations Consultant?

Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?

What’s Shakin’? The Social Shake-Up: Media Articles by Julia Angelen Joy

The Social Shake-Up Show is the "only social media conference of its kind in the world —focused on using social media to “shake up” your brand, your sales, your customer engagement." Now that is an idea that I can get behind! I was super excited when asked me to come aboard as a writer for … Continue reading What’s Shakin’? The Social Shake-Up: Media Articles by Julia Angelen Joy

How Professional Services Firms Can Use Public Relations

I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.