My daughter arrived home a few days ago with a bright poster that read: Mistakes are proof that you are trying. We talked about it and I agreed whole-heartily that we have to always try in life, regardless of the perceived outcome. We chatted about her learning to ride a bike and how she always seemed … Continue reading Do We Have Room for Mistakes?
Should you pay for media placements? I am often asked by contacts and colleagues to create and implement effective public relations campaigns. One time I was asked by a friend to provide PR for his highly innovative product. I was thrilled with the idea of working with him again because he is super smart and the … Continue reading PR: Pay-Per-Placement, Fees or FREE?