Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

How to know if your creative agency needs a Public Relations Consultant?

Sometimes creative agencies need the help of a public relations professional to come in as an expert consultant and client advisor. What is the missing piece for your agency? Agency life is exciting, but it is hard! Clients need attention, phones are ringing, teams are buzzing, employees are juggling competing projects and deadlines – all … Continue reading How to know if your creative agency needs a Public Relations Consultant?

Future-Proofing PR – A Prime Time PR Chat about Public Relations Trends

We chatted with Dr. Ana Adi (@ana_adi) about future-proofing public relations, AI, and trends in PR. Dr. Adi is a PR and corporate communications professor at Quadriga Berlin and is a researcher, consultant, Chairwoman of Digital Communication Awards, and host of the Women in PR Podcast. Ana joined us to talk about future-proofing PR and … Continue reading Future-Proofing PR – A Prime Time PR Chat about Public Relations Trends

80+ PR Tools for Public Relations Professionals – A Prime Time PR Chat About PR Tools, Tricks and Tips

Tuesday's chat was all about PR tools. Below is a list - many suggested by real users during the chat. I would love to keep the list updated, so if you don't see a tool listed here, please share it with me. https://twitter.com/JuliaAngelenPR/status/1172570127419740161?s=20 This was fun and luckily I had help from Philippe Borremans of … Continue reading 80+ PR Tools for Public Relations Professionals – A Prime Time PR Chat About PR Tools, Tricks and Tips

Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR