Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

We got to spend some time with one of my favorite Twitter friends, Keith R. Pillow (@CaddyMarketing) who owns Caddy Marketing, an integrated marketing consulting firm focused on branding, public relations, and social media strategies for SMBs. We share the same birthday, so as a verified Virgos, we see things the same way most of … Continue reading Storytelling in Public Relations – A Prime Time PR Chat About Telling Stories for Better PR

PR Advice for new Public Relations Professionals – A Prime Time PR Chat for Communications Graduates

For #PrimeTimePRchat on Tuesday we offered real advice for PR grads, on the off chance that they are not aware that PR is not all glamour and "long boozy lunches.” https://twitter.com/JuliaAngelenPR/status/1166383745978515457?s=20 We started with what public relations is not: There's no plan for daily or even weekly liquid lunches. The other marketing disciplines, such as … Continue reading PR Advice for new Public Relations Professionals – A Prime Time PR Chat for Communications Graduates

Who is afraid PR of ROI? – A Prime Time PR Chat About Return on Investment for Public Relations Campaigns

This week on Prime Time PR chat we had Jo Detavernier, Principal at Detavernier Strategic Communication, who was kind enough to take time out of his busy client schedule to tweet with us on the very important topic of ROI in public relations. According to Paul Homes, PR has a FOFO (fear of finding out) problem as … Continue reading Who is afraid PR of ROI? – A Prime Time PR Chat About Return on Investment for Public Relations Campaigns

PR & Politics: When Public Relations and the World of Politics Collide for Businesses

Having worked in public affairs and for elected officials in a variety of roles, I love to watch PR and Politics collide. It happens more and more these days and senior public relations professionals have to be prepared for when (not if) their company gets plunged into a political issue. Often unintended, the results can have … Continue reading PR & Politics: When Public Relations and the World of Politics Collide for Businesses

Burnout & Toxic Stress – A Prime Time PR Chat About Mental Health in the PR Industry

Today on #PrimeTimePRchat we were lucky to have Dr. Amanda Holdsworth, APR, of @HoldsworthComm join us to offer insights on dealing with #Burnout in the communications field. Amanda recently spoke on this issue at PR Fest in June and you can learn more about her here: https://www.holdsworthcommunications.com/. I wanted to learn more about #burnout after a … Continue reading Burnout & Toxic Stress – A Prime Time PR Chat About Mental Health in the PR Industry

Media Relations – A Prime Time PR Chat About Best Practices in Media Relations

This week's Prime Time PR Chat was focused on media relations. It came from a previous chat topic on press releases and my ongoing obsession with our industry's failure to address the issues around media pitching. I was lucky to have Jered Martin from OnePitch as my guest to discuss journalist relationships. OnePitch was "created by … Continue reading Media Relations – A Prime Time PR Chat About Best Practices in Media Relations