What pieces need to be in place to ensure that your PR efforts will be successful.
Now is NOT the time to cancel all of your marketing communications, but instead to lean into it as one possible way to keep afloat during this downturn.
Let’s remember, just because you can do something doesn’t mean you should.
In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization. For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies
What would your public relations team tell you if they could?
It all comes down to not being boring and telling a story that connects with your target audience.
In 2020, sophisticated practitioners know that random spam attacks on journalists are not what gets top coverage.