What pieces need to be in place to ensure that your PR efforts will be successful.
How to Prepare, Promote & Publicize your Business During a Recession
Now is NOT the time to cancel all of your marketing communications, but instead to lean into it as one possible way to keep afloat during this downturn.
Securing Your Brand During the COVID-19 Crisis
Experts share top marketing activities for companies work on while we wait to get through coronavirus.
Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?
Can you use the tactic of “newsjacking” and not look like a jackass?
How to use HARO to get Media Coverage
Let’s remember, just because you can do something doesn’t mean you should.
Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies
In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization. For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies
How Professional Services Firms Can Use Public Relations
I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.