The PR Method is a simple system that I developed for entrepreneurs and small business owners to ensure they are getting the most from their PR and media efforts. In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it … Continue reading The PR Method
The PR Method: PR Formula
I have a not-so-secret formula to help you get started. This has worked for me and for my clients. It seems daunting at first, but if you do not put in a significant amount of time, you will not see any benefits. THE PR FORMULA: 90/60/30 FOR 30/60/90 For the first 30 days, you need … Continue reading The PR Method: PR Formula
Best Social Media Tips for Business
People still ask me and I still love to have this conversation, although the method behind the social media madness has changed over the years, my suggestions, from years as a PR professional and as a consultant that has managed brands for over 100 clients, are generally the same. Have a social media strategy. Don't just … Continue reading Best Social Media Tips for Business
Can you create a personal brand?
As you know, if you have been ‘round these parts before, I have spent a fair amount of time in my career as an advisor to SMBs. I have consulted for over 100 companies and have a broad range of experiences to draw from. Between my professional experience, academic success and years on the planet, … Continue reading Can you create a personal brand?
50 Shades of Marketing
Like it, love it, hate it, or love-to-hate it, Fifty Shades of Grey is coming to a theater near you. I personally can think of few things more irritating than a baby-faced 26-year-old bossing me around in the bedroom, but billionaires are hot, and 21-year-old college girls can be clueless, so I get it. I … Continue reading 50 Shades of Marketing
7 Things Your PR person will not say to you, but should.
Are you familiar with the scene from Jerry Maguire where Tom Cruise's character is battling with his client and he moans and begs, 'Help me help you!' The desperation and genuine desire is expertly acted by Mr. Cruise. That scene pretty much sums up my life as a public relations professional. I spend most of my … Continue reading 7 Things Your PR person will not say to you, but should.
Public Relations: Expense or Profit Center?
The reality is that at some point, 99.9% of businesses have to put some money where their mouth is and pay for decent marketing. “If you build it they will come” is a movie line, not a marketing strategy.
