Special Invitation to Sign Up to Join my PR Party Newsletter!

Thank you for being a follower of my PR From A to Z Group PR blog! You are invited to sign up for my PR Party Newsletter Join the PR fun and learn about public relations, creating awareness for yourself or your brand, and business promotion strategies.   Sign-Up Here! or visit https://mailchi.mp/zgrouppr/julesprparty   In … Continue reading Special Invitation to Sign Up to Join my PR Party Newsletter!

Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

Or, the real title I wanted: Can you use the tactic of "newsjacking" and not look like a jackass? Newsjacking refers to "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success (Hubspot) and is an often-used technique for media relations professionals to earn media coverage for … Continue reading Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

How to use HARO to get Media Coverage

If you are considering pitching journalists, the service that I recommend when starting out in media relations is HARO or Help a Reporter Out. H/A/R/O for those who do not work in public relations is “the most popular sourcing service” connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to … Continue reading How to use HARO to get Media Coverage

Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies

In Public Relations, there are no one-size-fits-all approaches and we have to ensure that our companies and clients are using the most sophisticated strategies that support the organization.  For startups, especially tech startups, PR may look different, challenging, or sometimes the same as corporate communications. Understanding that a startup is not a small business, although … Continue reading Public Relations for Startups – A Prime Time PR Chat about Early Phase Companies

How Professional Services Firms Can Use Public Relations

I have worked in and around the A/E/C and tech industries for two decades and I personally love working with engineers. By default, they require me, as a marketer, to be both efficient and subtle in my approach, which normally suits me just fine. I have found that as a group, they will be the first to laugh with me as we joke about how much they shun the spotlight, especially for anything as fluffy as publicity. I imagine it is the same for many lawyers, financial advisors, and accountants.