Invent and Simplify


Agency leaders expect innovation and ways to simplify from their teams. To be successful at a communications agency, you need to look for new ideas, do new things, and be comfortable with the idea that you might fail. Working with chaotic account management we were failing at our media relations goals. Overseeing my account coordinator and managing up to my Account Manager & the Director I implemented a media relations process that was repeatable, relevant, and measurable. Training of all account coordinators, redistributing relationship duties back to media specialists, and educating managers in better media list assessments resulted in happier clients, happier team members and increased efficiency by 50% for PR managers, with a 37% improvement in media pitching & story placements across the agency.