Accomplish More with Less
Constraints breed resourcefulness, self-sufficiency, and invention because with most clients, there are no extra points for growing budget size or adding fixed expenses. To ensure shareholders avoided short-term thinking and would continue to support management during a period where performance had deviated from expectations, I knew that this small but mighty public company need to demonstrate their effectiveness, increase transparency, provide an annual report of boardroom activities, and take charge of their relationship with their shareholders. By targeting the investors we needed most we gained insight into the real concerns of shareholders, and then we were able to respond to them with answers to those concerns. Result: During FY2014, PCSV (OTCMKTS) saw significant growth in international business and maintained shareholder support.