Biggest Little Festival
The historic National Oldtime Fiddlers Contest & Festival® engaged Z Group PR to develop a strategic social media communications plan prior to its annual national event. With audience attention dwindling and economic forces squeezing the organization, NOFC needed a consultant to engage quickly, efficiently and effectively. With a quickly disappearing budget and high expectations for this 55-year old Idaho tradition, the non- profit tripled its online traffic, fan base and community interactions within weeks of implementing Z Group PR’s strategy. Utilizing teleconferencing, email, and online meeting tools, the organization was able to use the vast majority of its budget on message-driving tactics instead of over-paid public relations professional large consulting bills.