The Man Behind the Model


Management expert and consultant Phil Eastman has developed a strong following in Idaho, after serving as CEO for one of our region’s largest banks, launching his consulting firm and counseling some of Idaho’s greatest companies. When he was ready to take his revolutionary approach to leadership – The Character of Leadership Model – to the masses, he had access to just about any PR consultant around. Mr. Eastman selected Z Group PR to bring his message to the media and engage his fan base via social media. With a recently implemented campaign, the company has seen its awareness (measured both online and through speaking engagements) triple. As this program continues to move forward, The Character of Leadership is on pace to meet or exceed all public relations goals for the year.